Digital Marketing

What Is Digital Marketing?

Digital marketing is an umbrella term for the targeted, perceptible, and interactive marketing of products or services with various digital channels deployed to reach and convert consumers. Digital marketing includes an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium.

It covers a wide range of marketing activities and here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.


Search Engine Optimisation is simply the practice of optimizing websites to make them reach a high position in Google's – or another search engine's – search results.

It mainly focuses on the ranking of the websites in the organic search results for a targeted traffic. In order to get the best results, quality content, effective link building, and advanced optimization techniques are required. Two major component of search engine optimization are:

Onsite SEO

Onsite optimization is the practice of doing anything within your website to optimize it for the search engines. Some key factors to consider on Onsite SEO are:

Offsite SEO

Offsite SEO refers to all web optimizations done outside of your website. Even though it doesn't have a plenty of components, it requires more time and effort than onsite optimization. Major factors of Offsite SEO are:

Social Media Marketing

Social media marketing, or SMM, is a kind of internet marketing that implements different social media networks for gaining website traffic and branding goals.

Social media marketing covers all the activities involving social sharing of content, videos, and images for marketing purposes, as well as helps with paid social media advertising to tell your brand story consistently and communicate with your fans. Different social media channels include:

Content Marketing

In the Digital Marketing field, it is necessary to have a consistent quality content, to attract, acquire and engage a targeted audience.

It is the way of marketing of a business or brand, through the sharing of educational, entertaining, or insightful information, with the intention of changing or enhancing the consumer behavior. It may include:

Pay Per Click

Pay per click (PPC) is the online advertising payment method where payment is completely based on qualifying click-throughs.

One of the most popular forms of PPC is the Search engine advertising. It involves bidding for the ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering by the advertisers.

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