Search Engine Optimisation is simply the practice of optimizing websites to make them reach a high position in Google's – or another search engine's – search results.
It mainly focuses on the ranking of the websites in the organic search results for a targeted traffic. In order to get the best results, quality content, effective link building, and advanced optimization techniques are required. Two major component of search engine optimization are:
Onsite optimization is the practice of doing anything within your website to optimize it for the search engines. Some key factors to consider on Onsite SEO are:
Pay per click (PPC) is the online advertising payment method where payment is completely based on qualifying click-throughs.
One of the most popular forms of PPC is the Search engine advertising. It involves bidding for the ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering by the advertisers.