Web designing is the process of creating websites which encompasses several aspects, including webpage layout, content and userfriendliness.
It usually refers to the user experience aspects of website development and it includes more abstract elements such as usability, layout creation, navigation logic that simplify the usage of websites and help to find information faster. Some of the key elements involved in making a website successful are:
A website must be visually appealing in order to attract the visitors and to keep them on the page. Your website design may be the first, and only, impression a potential customer receives from your company.
Along with the design, the website should have relevant content. High-quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines.
Website functionality is the ease with which a viewer can navigate your site to obtain the information they are seeking. Every component of your site should work quickly and correctly, without leaving your visitors frustrated and disillusioned with your company.
Usability means user-centered design. Both the design and development process of the website should be focussed around the perspective of the user in order to make sure their goals, mental models, and requirements are met, to build products that are efficient and easy to use.
With an SEO friendly web design, the goal of having that site perform well in Search Engines such as Google becomes much easier. Search engine optimization is an incredibly important part of your online presence and if it is used correctly, you can improve your search engine ranking and drive more traffic to your website.