LEVELS OF SOFTWARE TESTING website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

On broader scale software testing can be categorized into:

1)Functional testing

2) Non-functional testing

Overview of Software Testing Levels

Here we will understand various levels of testing, namely:

  • Unit Testing
  • Integration Testing
  • System Testing
  • Acceptance TestingOverview of Software Testing Levels

Unit Testing

It is the smallest independent and testable part of the source code. Unit testing is the first step in software testing environment and is generally conducted by the developers or their team mates. It is important to first complete the unit testing in order to perform integration testing. It is important to have well defined unit test plan and unit test cases. This form of testing is rarely performed by software testers  As the cost of fixing a defect in the final stages of software development are much higher than fixing them in the initial stages, if unit testing is carried out properly then it would also result in a lot of cost saving.unit testing

It is carried on the smallest testable component of the project so the number of test cases and test data are less, and it is not always possible to check all the scenarios for functional and information flow of software application.

Integration Testing

It is the time to move on to integration testing, once the unit testing phase is over. During integration testing the tester checks how one or more units interact with each other and produce output for various scenarios. This testing is carried out a software testing engineer.In this form of testing a lot of defects related to functional, requirement and performance levels are uncovered. Integration testing confirms whether independent units are able to perform as per expectations when integrated together. Integration testing can be broadly classified into:

  1. Big bang
  2. Top down and
  3. Bottom up approachIntegration Testing

System Testing

It is time to move on to system testing where the system as a whole with all components well integrated is ready for further testing, once the integration testing phase gets successfully completed. The software is not only tested for performance but also for adherence to quality standards. It is important that this form of testing is carried out by a highly skilled testing team, as the system is tested as a whole to see if it is in compliance with the functional and technical specifications and the quality standards defined by the organization. It is very important to create a scenario similar to the real time scenario where the system will be deployed.

Acceptance Testing

The software is tested for accuracy. The acceptance testing looks at the system from various angles: right from cosmetic looks to internal functioning. This form of test is very crucial because there are legal as well as contractual requirements associated with the software for it to be accepted by the client. Acceptance testing can be of following types:

Operation Acceptance testing: It is done to ensure that all the processes and procedures are in place so that the system can be used easily and also be maintained easily.

Contract and regulation acceptance testing: is carried out to ensure that the software is in line with all the necessary government, legal and safety standards.

Alpha testing: It is carried to ensure that the product is of good quality and also to prepare the system for beta testing. This form of testing is performed towards the end of software development.

Beta testing: Beta testing follows in order to improve the quality of the product and see that the product is as per the requirement of the customer.


Importance of Digital Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognize the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more.

Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

So, why digital marketing?

Cost Effective: It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

Use Content to Connect with Customers: Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.

Cater to the Mobile Consumer: Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.

Realize Higher ROI and Revenue: By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.

Track Your Customer’s Journey: Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.

Increased Conversions: If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.

Encourage Social Media Engagement: If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages and country. This way, you will be able to better interact with them and encourage engagement through digital media.

Get Ahead of Your Competitors: Most business have already given up traditional advertising methods and focus instead on Google Adwords, SEO or Social Media. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. But, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.

Earn People’s Trust: Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook , Instagram or Twitter could make or break your business.

Crescent Technologies provides Software Testing, SEO and Website Design Services

Responsive Web Design and SEO website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Responsive web design allows your website to adapt to any screen rendering the content in an easily readable and navigable form. Now days, if your website is not responsive, your SEO efforts will be affected adversely. With Google taking mobile-friendliness to another level, you cannot think of a successful SEO strategy without a responsive website.
There are many factors that play a key role in improving your Google ranking, but responsive design is something that cannot be ignored, and without it your SEO efforts will be incomplete.
At the basic level, responsive design is so ‘valuable’ from an SEO point of view because of its unified code base. Despite the onset of responsive web design tech many years ago, a considerable percentage of websites continue to have two versions – desktop and mobile. The underlying concern is that Google-bots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in a responsive website.
Google ranking will be negatively affected by content repetition. But with multiple versions of the same site, you are promoting content repetition. Thus, Google is likely to give low ranking to your website if you have different versions for desktop and mobile. While Responsive Web Design affects search engine crawlers in many ways, mobile behavior is another factor that Google takes into account. Today, SEO is more about user experience, and it would not be wrong to say that responsive web design is one serious aspect of user experience.
Google and other search engines make every attempt to measure user experience on both desktop and mobile devices. And Bounce rate is one of the most important factors, Google even measures the difference between mobile/non-mobile bounce rates.

Google bots and other search engine bots collects data about responsive behaviour of websites. The data is gathered to ascertain whether a website is mobile friendly or not. And Google makes a big claim – that over 60% of mobile users will go to a competitor site if they find your site to be non-responsive.

The ultimate goal for search engines is to improve their Search Engine Results Page based on delivering only relevant content. If your Web Pages offer high bounce rate, search engines are likely to reduce your sites ranking by thinking that the “content is not relevant to your keywords.”
According to Google, it now receives over 50% of its searches from mobile devices. Therefore, websites which are responsive are more important to SEO than ever. Google itself provides a number of tools to help website owners to see the mobile-friendliness of their sites.
So essentially responsive website design will strongly affect SEO. So if you want to list your website in first page of the search results, you need a Responsive Website.

Crescent Technologies provides Software Testing, SEO and Website Design Services

WANT TO BE #1 ON GOOGLE?? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Search engine optimization is incredibly important in marketing. When we optimize our web pages – including our blog posts –we are making our website more visible to people who are looking for keywords associated with our brand, product, or service via search engines like Google, Yahoo…..



  • Write fantastic, helpful content that uses words and phrases used by people who search for our products and services
  • Make it easy for people to share and link to it.
  • Keep doing it!

Search engine optimization is a marketing discipline targeted on growing visibility in organic (non-paid) search engine results. SEO encompasses each the technical and creative part needed to improve rankings, drive traffic, and increase awareness in search engines. There are several aspects to SEO, from the words on your page to the way alternative sites link to you on the web. Sometimes SEO is just a matter of making sure our web site is structured in a way that search engines understand.

Search engine optimization is not about building search engine-friendly websites. It’s about making our website better for people too. We believe these principles go hand-in-hand.
SEO or Search Engine Optimization is the name given to activity that makes an attempt to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is generally measured by analyzing the number and quality of links from alternative web pages. In simple terms our web pages have the potential to rank in Google so long as other web pages link to them.