Why should we engage in digital marketing?


Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads. Digital marketing is the marketing of products or services using digital channels to reach consumers. To promote the brands through various forms of digital media is the key objective of Digital marketing. To include the channels that do not require the use of the internet, Digital marketing extends beyond internet marketing. Digital marketing includes wireless text messaging, mobile apps, podcasts, email, social media advertising, electronic billboards, digital television, radio channels, search engine marketing, and any other form of digital media. Digital marketing requires a new approach to marketing and a new understanding of customer behavior. Digital marketing requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

The 1st reason to use digital marketing is because our target audience is there! To search for information, people love to use the Internet. Digital marketing is everywhere. At anytime, anywhere consumers have access to information since internet is so pervasive. We have control of what consumers see and can even influence them to take a particular action, like visit our website or buy our product when we engage in digital marketing techniques.

Digital reviews matter

What the media, friends, relatives, peers, etc., are saying about us and our organization can be seen to the audience using digital media. And they are more likely to believe them than us. Online reviews written by other consumers are trusted by the people.

Brand Awareness

Audience need content that are personalized and relevant, brands that they can trust, companies that know them, and need special offers that are tailored to the  needs and preferences of the audience. The digital marketing world allows us to do that. People work with, and refer others to brands they know and trust.

Reach your target audience

Digital marketing allows us to give people what they are searching for – a well-researched strategic plan will shape our content to match our audience’s needs. We will be the expert in our field, be likable, and most importantly, be trustworthy.

Real-time analytics

The analytics offered with digital marketing are comprehensive and vital to our ongoing strategy. Digital marketing is unique in that it’s one of the more highly trackable types of marketing. That is, we can directly see how our digital marketing efforts affect our bottom line. It involves the use of online channels and methods, an organization can analyze marketing campaigns and understand what is working and what is not is working. Digital monitors what is being viewed, how often and for how long, what content works and doesn’t work, and more.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.





The majority of people look for products and services online.  The first thing they do is to type in a keyword phrase into the search box. In Digital Marketing, keywords are singular words or phrases that are used to attract specific audiences to our website. To get desired results from search engine optimization campaigns, knowing and identifying keywords will help digital marketers and businessmen a lot. A proper keyword search lies at the heart of a successful marketing campaign. The objective, of course, is to turn those visits into conversions. When every user performs a search, they utilize certain words or phrases either by typing or by voice, in a specific search engine. To lead our target audience into our site, the proper choice and optimization of these words are necessary.

Keywords research helps our target audience to search and find us through the common words and terms they speak or use. Our keywords must stand out. This builds up our contacts and paves way for potential customers. Keywords help us identify relevant words or phrases that are overall linked to the theme of our website. This puts our website in a good place with search engines. A keyword research helps us save money by letting us focus only on keywords that will deliver results rather than on keywords that will not generate any traffic.

For business marketers to sell their products and services online, the development of effective internet marketing tools has created a wider space. People depend on keywords and search engine result pages before they make a purchase online. They never go beyond the first page of the search engine to look for options. If customers are searching for you and the search terms they put are not within your site’s content, it is very likely that they will not be able to find you.

The mistakes often made at the start of the SEO process:

  • Not thinking broadly enough about which keywords could be effective.
  • Selecting keywords that people don’t actually search for.
  • Being unaware of which search terms are most popular among customers.

Search engines are working on behalf of the end users, not for the Web site owners. In order to guarantee returning relevant traffic, our content needs to be engaging and relevant.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.