8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

The use of print ads on reporters and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invest on building a website, advertising the brand name through different social media such as Facebook, Pinterest, Twitter and YouTube, this kind strategy is called Digital Marketing. Let us find out what traditional marketing vs. digital marketing statistics say. Traditional marketing was a thing only because digital marketing did not exist.

Real time result

One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all. In most cases, traditional marketing is also more costly than digital marketing. In Digital Marketing we can see everything in real time including, number of visitors, most active time of the day, conversion rates, bounce rates.

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.

Brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. We can have a whole website instead of a column on a newspaper page. We can put forward things to people whenever we want once our own a blog or a Page on social media. With this space, we can create a consistent image for our Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give us. And will also help in branding our business.

Higher exposure

Now, we can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.

With traditional marketing, we cannot really interact with our target audience. We need to wait out for the responses to come in before we plan our next step. This is a long and tedious process.

 Higher engagement

Online marketing allows us to engage our audience in real time. We can chat and discuss a lot about our brand or company with the actual audience immediately. We need to be prepared to invest that much time or a public relations team into the marketing budget.

 Quicker publicity

Very much due to the real time results of online marketing, we get instant publicity. If we don’t, we at least instantly know that this particular ad isn’t working for us. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping us reach new audience and earn new visitor every nanosecond.

 Strategy Refinement

The very point of getting results and the analytics in real time is to be able to catch up in real time. When we know how things are going down, we will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother us much because our business might already have gone down the drain by the time we receive them.

Easy analytics

With online marketing we instantly know what is working for us and what isn’t via Google Analytics. We can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.

Good for All Stages of Fields

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. We don’t have to worry about the size of our business and staff to reach the maximum potential of our online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketingSoftware testingLogo and Brochure designingWeb designing and Application development.

 

10 ELEMENTS OF WEBSITE DESIGN.

10 ELEMENTS OF WEBSITE DESIGN.

Web design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design.

Web design uses many of the same key visual elements as all types of design.Here are 10 qualities that a great website will need.

Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.

Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

Fonts:  The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.

Content: This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.

Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

Visual Design: People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.

Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.

Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketing, Software testing, Logo and Brochure designing, Web designing and Application development.

7 Fundamentals of Digital Marketing.

7 Fundamentals of Digital Marketing.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

The Seven Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business. This helps you to cut a path through a sometimes huge number of new skills and techniques involved in effective digital marketing

A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house. With tools like WordPress available companies can manage the most sophisticated website with low levels of technical skills related to those required to use Microsoft Word.  This allows any business to publish content on the web with great ease and without the need for external costs and delays.

Regular and Fresh Content

The 2nd fundamental is the need for regular and fresh content.  As we move more and more into a world where our prospective customers have the power to seek us out on the web, we need to leave content for them to find that will lead them to want to know more about our business.  Many businesses are not used to creating content on a continuous basis and we have found the most effective way for a business to generate good quality content is to introduce sometimes simple changes to core processes in the business that result in generating new content.  The content will need to be developed to connect with potential customers who are at different stages of the buying process.  The first fundamental is often not seen as important until a 2nd fundamental is understood and accepted.

Building a Steady Stream of Visitors

The 3rd fundamental is building a steady stream of visitors to view the content wherever you have deployed it.  For example, you may have shot a number of videos that are deployed on YouTube, your strategy being to encourage people who have watched these videos to click through to your website.  You may have developed a series of articles which you add to your website or blog and optimised for specific keywords that you have decided to target.  It is easy to see why this 3rd fundamental is dependent upon the 2nd fundamental being started.

Marketing Automation

The 4th fundamental is to attempt to engage with people who express an interest in what you have to sell by capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.  This is best managed in some form of marketing automation system that can automate some of the follow-up required to improve conversion effectively.

Developing a Social Face to The Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. It could also be achieved by posting videos on YouTube or writing blog posts which draw the attention of a crowd because of the value of what you write to the readers.    The purpose of this fundamental is to encourage people you develop relationships through these channels into some form of marketing process that increases the chance of them doing business with you.

Implementing Monitoring and Tracking Systems

The 6th major is to get a handle on, realize and use structures that will help you screen and track most of the participations, your customer base have with you and your association. This will in all probability start off with mechanical assemblies, for example, Google Analytics being used as a piece of conjunction with your advancing automation structures.

Well Optimised Conversion Processes

The seventh and last fundamental is in a couple courses about redesigning the strategies in your business to intensify change. The method of managing your relationship with a first time visitor through to them transforming into a customer will routinely require a few genuine vitality and experience different stages.