The use of print ads on reporters and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invest on building a website, advertising the brand name through different social media such as Facebook, Pinterest, Twitter and YouTube, this kind strategy is called Digital Marketing. Let us find out what traditional marketing vs. digital marketing statistics say. Traditional marketing was a thing only because digital marketing did not exist.
Real time result
One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all. In most cases, traditional marketing is also more costly than digital marketing. In Digital Marketing we can see everything in real time including, number of visitors, most active time of the day, conversion rates, bounce rates.
Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.
Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. We can have a whole website instead of a column on a newspaper page. We can put forward things to people whenever we want once our own a blog or a Page on social media. With this space, we can create a consistent image for our Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give us. And will also help in branding our business.
Now, we can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.
With traditional marketing, we cannot really interact with our target audience. We need to wait out for the responses to come in before we plan our next step. This is a long and tedious process.
Online marketing allows us to engage our audience in real time. We can chat and discuss a lot about our brand or company with the actual audience immediately. We need to be prepared to invest that much time or a public relations team into the marketing budget.
Very much due to the real time results of online marketing, we get instant publicity. If we don’t, we at least instantly know that this particular ad isn’t working for us. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping us reach new audience and earn new visitor every nanosecond.
The very point of getting results and the analytics in real time is to be able to catch up in real time. When we know how things are going down, we will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother us much because our business might already have gone down the drain by the time we receive them.
With online marketing we instantly know what is working for us and what isn’t via Google Analytics. We can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
Good for All Stages of Fields
There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. We don’t have to worry about the size of our business and staff to reach the maximum potential of our online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.
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