Search engine optimization is nowadays more important than ever. Every webmaster to understand the true meaning of SEO as well as the potential it creates for every business, search engine optimization is necessary.

A set of rules that can be followed by website (or blog) owners to optimize the websites for search engines is Search engine optimization or SEO in short. It improves their search engine rankings. It is a great way to increase the quality of the websites by making them user- friendly, faster and easier to navigate. The whole process has a number of rules, a number of stages and a set of controls, thus SEO can also be considered as a framework.

Why is SEO important?

SEO marketing is more important than ever in today’s competitive market. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If we have a website, blog or online store, SEO can help our business grow and meet the business objectives.

SEO is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So take advantage of this and gain visitors to the website or customers to our online store we need to in the top positions.
  • Good SEO practices improve the user experience and usability of a website. SEO is not only about search engines.
  • Having a presence in the top positions for the keywords the user search increases the website’s trust.
  • SEO is good for the social promotion of websites.
  • People who find our website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big website.
  • Websites with more than one author can benefit from SEO in a direct and indirect way.
  • Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO can put us ahead of the competition. The search engine optimized website is more likely to have more customers and make more sales if two websites are selling the same thing.

The above definition may sound complicated for beginners to SEO.  In simpler terms, Search Engine Optimization is a way to improve our website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. Optimizing our website for search engines will give us an advantage over non-optimized sites and it increases the chances to rank higher.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.



FUNCTIONAL TESTINGis a kind of black box testing where test cases are prepared to keep the specifications in mind. This form of testing is done to check if the system is in compliance with the client’s requirements. Basically, in case of functional testing the following checks are important:

  • The tester needs to be very clear about the functionality that the application is supposed to perform.
  • In order to test the application, it is very important to have the right set of data.
  • The output of the application for the test data provided should be checked as per the functional specification defined.
  • The test cases must cover all possible test scenarios.
  • The actual result for a given input should be recorded and checked against the expected output.

Types of functional testing include:

  1. Unit Testing
  2. Integration Testing
  3. System Testing
  4. Acceptance Testing
  5. Integration Testing
  6. Non-Functional Testing

A type of testing done against the non functional requirements is the non Functional Testing. Most of the criteria are not considered in functional testing. It is used to check the readiness of a system. Non-functional requirements tend to be those that reflect the quality of the product. After the completion of Functional Testing, non functional testing can be started. The non functional tests can be effective by using testing tools. Non functional testing has a great influence on customer and user satisfaction with the product. The types of non-functional testing are as follows:

Performance Testing

  1. Security Testing
  2. Usability Testing
  3. Portability Testing
  4. Portability Testing

How the change of environment changes the performance of the software is tested using portability testing. How the software works on different operating systems or if it is a web-based application, it would be checked for performance on different web browsers etc are tested. If the customer intends to use the software application for more than one platform, this form of testing is important. This form of testing is a subset of system testing.

Usability Testing

Usability testing is a process in which the testers test the product to check how easy it would be for the user to use the user interface or in other words the software is tested for its user-friendliness. It is a form of black box testing. Usability testing assures the end user that the software is of good quality and easy to use. This type of testing very essential in order to satisfy the customers and it needs to be planned well. If planned properly, this activity can be highly beneficial and economical.

Performance Testing

Subjects such as network delay, data rendering, database transaction processing, load balancing between servers are generally uncovered during performance testing. In other words, rather than finding defects in the actual software, performance testing focuses on testing performance issues. It is important to have stability, scalability and speed which means good response time and data rendering. So it’s important to conduct performance testing in any software.

Regression Testing

Once a defect is detected in the system it is immediately sent for fixing. However, once the defect is fixed it is important to carry out intense testing in order to check that changes made in the code have not affected any other area of the system. Regression testing is carried out to ensure that bug fixing has not caused any functionality or business logic violation. Regression testing helps in minimizing gaps in the testing process. It ensures that the application has no defects before it is sent for next testing phase.

Crescent Technologies is one of the unique and client-centric software company in Cochin, Kerala. Our strength is in Digital Marketing, Application Development, Web Designing, Logo and Brochure Designing which blends creativity and innovation.



Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

Increased Brand Awareness

The most cost-efficient digital marketing methods used to syndicate content and increase our business visibility is using social media. We will be engaging with a broad audience of consumers by implementing a social media strategy that will greatly increase our brand recognition. Create social media profiles for our business. Start to interact with others. Get employees, business partners, and sponsors to “like” and “share” our page. People interact with our content will increase our brand awareness, thus begin building our reputation as a business.

More Inbound Traffic

Our inbound traffic is limited to our usual customers without marketing our business on social media.  Each social media profile we add to our marketing mix is a gateway to our website. Every piece of content we post is another opportunity to acquire a new customer. The people familiar with our brand are likely searching for the same keywords we already rank for. It’s much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as part of your marketing strategy. Syndicating our content on as many platforms as possible allows the individuals to organically reach our business.

Improved Search Engine Rankings

For achieving higher page rankings search engine optimization is very important and obtaining traffic to our business website. Posting on social media might get our business some site traffic, more effort than that is required to see significant success. Social media doesn’t directly increase search engine rankings. If our business website isn’t ranked towards the top of search engine results, we should probably adjust our search engine optimization strategy. Blogs, infographics, case studies, business information, and employee photos will make our business’s social media profile intriguing and credible. Once we begin posting quality content, we will begin to build a social media community where followers will “like” and “share” our content.

Better Customer Satisfaction

Social media is a networking and communication platform. In order to humanize our company, creating a voice for our company through these platforms is important. Customers appreciate knowing that when they post comments on our pages, they will receive a personalized response rather than an automated message.


The most cost-efficient part of an advertising strategy is the social media marketing. Creating a profile and signing up is free for almost all social networking platforms. Any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics. An advantage of social media is being cost-effective. We can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

Crescent Technologies

Logo Design

Logo design tips

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.

These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example: Sony, Coca-Cola, IBM.

There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means we may not be the only company that owns the logo.

The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.

When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:

  1. A fixed amount of initial variations
  2. A set turnaround time
  3. An amount of designers assigned to work on each project
  4. A fixed amount of changes included in the package
  5. A fixed price
  6. Additional services offered (such as stationery design)
  7. A set amount of files included in the final logo kit (description of each file)
  8. Refund policy
  9. Redraw policy