TIPS AND TRICKS FOR SOCIAL MEDIA MARKETING

Social Media Optimization (SMO) refers to the techniques and tactics used to build brand awareness on social media platforms, by posting interesting updates and useful content that people are compelled to share and engage with.

SMO is the next step in social media marketing that enables you to spread the reach of your business and escalate opportunities for people to link to your main business page.

Here are some Social Media Optimization Techniques you can use to boost your social marketing activities:

 

Integrate Social into Your Website

To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following simple steps:

  • Incorporate social sharing tools into your website.
  • Include direct web links to your social media channels from your website and also from your social media profile back to your website.
  • Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links.

 

Use Keywords in Your Posts

If you want to maximize exposure of your social media profiles, keywords play a very strong role. Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.

Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.

 

Focus On Content

In Social media, it is important to add fresh content regularly. So create content that is relevant, interesting and useful to your audience. You should post your content as well as business updates, at least 2-3 times every day, on each social network. Also, find the optimal time to post updates so that they drive maximum engagement.

Create a schedule of posting regularly, but don’t let quantity outweigh the quality of your posts.

 

Grow your follower base

The total number of followers and connections your social media profiles contains have a great influence on your website rankings. You need to grow your following in an organic way. Even though it is a slow process, it will be effective in the long run.

Networking starts by reaching out to others and initiating the relationship. So it is important to participate in conversations,  follow customer base, and to share helpful content from both your website and other relevant sites.

 

Be Consistent

One of the best ways to grow your following and increase engagement on social media is to be there consistently.

If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.

Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share.

Make sure that you aren’t posting too much of a certain type of content and not enough of another.

 

Track Your Efforts & Always Improve

Without continuously analyzing your efforts, you’ll never know how one campaign did over another.

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.

HOW DO YOU DEFINE DIGITAL MARKETING?

HOW DO YOU DEFINE DIGITAL MARKETING?

The use of various digital techniques and channels to connect with customers where they spend much of their time: online is Digital marketing. There is a spectrum of techniques that fall under the umbrella of “digital marketing”, from the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures etc.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Marketers can support a larger campaign through the free and paid channels, depending on the goals of their marketing strategy.

For example, A content marketer can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Through paid and organic posts on the business’s social media accounts, the company’s social media marketer might then help promote these blog posts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. Here are some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing our website to “rank” higher in search engine results pages. It thereby increases the amount of organic (or free) traffic our website receives. The channels that benefit from SEO include:

  • Websites.
  • Blogs.
  • Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in our content marketing strategy include:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.

Social Media Marketing

This practice promotes our brand and our content on social media channels to increase brand awareness, drive traffic, and generate leads for our business. The channels we can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

PPC is A method of driving traffic to our website by paying a publisher every time when our ad is clicked is Pay-Per-Click (PPC). Google AdWords is one of the most common types of PPC, which allows us to pay for top slots on Google’s search engine results in pages at a price “per click” of the links we place. Other channels where we  use PPC include:

  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.