For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known, make relationships and ultimately sell your service or product.

This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue. The saddest part is that most of the issues are trivial which can be easily avoided if a little care is taken.

Here are the 5 most common website issues that usually give nightmares to even an expert SEO.


Website Errors

It is not uncommon for a large website to have errors. This can be a result of taking down a page or changing the URL without redirecting it. Make time on a regular basis to do a technical audit of your site to ensure that you are not only catching the errors but fixing them.

Install a free tool like Google Search Console on your website. This will help you monitor broken links, find server errors and receive important notifications on the overall health of your website.

Fewer errors mean a better user experience and potential improvements in your SEO.


Website Loading Time

The loading speed of your website will have a direct impact on the SEO ranking, as it depends on the time a visitor has to wait until your page is completely loaded.

Users are less likely to stay on a website that takes ages to load and Google will certainly penalize your website for being too slow.

Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements needs to be considered to offer the best experience possible).

A website designer should always look to preserve index URLs and should also check the 301 redirects that will preserve the rank and visibility of the site. For this, you should definitely hire an SEO expert.


Website Downtime

Your website’s rankings will be affected when your site goes down for a lengthy amount of time. However, if your site drops from Google’s index then the situation is a lot worse, depending on your authority on your site will determine how quickly you re-rank your website.

Your listings would not be deleted for a short downtime, however, if you rely on popular keywords your sites rank might fall depending on how competitive the category you are in is.


Mobile Optimisation

With the increasing usability nowadays, most of the internet traffic comes from mobile devices now.

If your website is not optimized for mobile browsing, then you are likely turning off most of the people who would ever visit your website. When coupled with the penalties that search engines levy upon poorly-optimized sites, it should be clear that mobile optimization is crucial.


Obtaining an SSL

When SSL certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’.

But when your website is shifting from HTTP to https, you must ensure to apply redirects and change the settings in Google console. This task, if not done properly your website traffic to the new URL will dip as Google consider the two websites are different ones.


Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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Digital marketing, by definition, is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Then, a Digital marketer will be in charge of driving the brand awareness and lead generation of the company through all these digital channels.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic.

Here’s a brief outline of what a digital marketer does to promote a company’s product or service.


Lead Generation

The term lead generation is one that you frequently hear if you’re in the online sales and marketing world. Lead generation is where the sales process begins. It’s where companies attract leads with the intention of nurturing them into becoming paying customers.

So, the most important concern of a digital marketer will be in generating client leads and different techniques of lead generation. Some of them include:

  • Pay Per Click Campaigns (PPC)
  • Content Marketing
  • Landing Page Optimization
  • SEO Campaigns
  • Social Media Campaigns



A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Digital marketers dedicate a large part of their time understanding how potential clients search for the things they need. Here are some techniques on how it is done:

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.


Social Networking

A digital marketer play a critical role in enhancing the online presence and brand awareness of any company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

A digital marketer should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.


Technical Knowledge

On top of generating leads, digital marketers need to stay on top of their technical game also.

Did you know if your website doesn’t load in three seconds Google imposes an SEO penalty? There are all kinds of obscure allowances digital marketers must continually keep abreast of.

Also, a digital marketer should be familiar with basic technical terminology to understand how users interact with content.

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. So every Digital marketing Company requires a special kind of person as it require skills, knowledge, and experience of a variety of different professionals.


Crescent Technologies provides SEO services, Digital Marketing services, and Website Design Services, logo and brochure design services.