Search Engine Optimization or SEO is a list of specific online tasks designed to enhance your website’s online ranking in search engines.
It will help you reach your targeted audience in the places they search on the internet for the products and services that you offer.
What makes up on page optimization? Well, there’s quite a bit. And each part of on-page optimization plays a vital role in its own way.
The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines’ results pages. Typically, on-page optimization includes:
The Length and Quality of Content
The content of a page is what makes it worthy of a search result position. However, it’s not quantity over quality. Both quality and length are extremely important for on-page optimization, and one should never be sacrificed for the other.
Quality aside, you need to make sure your content does not come with a due date, and it’s always relevant for your intended market.
However, checking competitors domains and the content on their site is great to determine how long your content should be to compete well against them.
Meta Titles & Meta Descriptions
Meta titles, or page titles, are the titles that Google displays on search engine result pages (SERPs). Meta descriptions are a short description of what the page is about that is displayed underneath the meta title.
Reflecting the title tag and page content, you should create a meta description that will show up in search engine results. People should want to click over to your site when they read this short burst of text, so be inspiring and energetic in your word choice.
The H1 is an HTML (Hypertext Markup Language) heading tag that indicates the main topic on a web page. It is the main title of a site page that communicates to Google and other search engines.
The H1 tag is important because it’s the highest level tag that shows what your page is about, and as a result, search engines like Google give this tag more weight over other headings like H2s, so it helps improve your ranking when you use it correctly.
Simply speaking, Internal links are links that go from one page on a domain to a different page on the same domain. It can be linking to categories or main site navigation, within articles to related content or the footer.
Internal link building has several advantages as it helps build page authority, usability, connections between web pages, user experience, and potentially your rankings.
With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable.
Image Alt Text
An alt text, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.
This helps to optimize a page by communicating to Google what the content in an image is about in another way. This alone could be the deciding factor between ranking above a competitor on SERPs.
To optimize image alt text, refer to the keyword research done for a site and use the keyword that is targeted in the content that the image is paired with.
Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.
These are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, however, when used together, they can help to improve your site traffic.
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