Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
Increased Brand Awareness
The most cost-efficient digital marketing methods used to syndicate content and increase our business visibility is using social media. We will be engaging with a broad audience of consumers by implementing a social media strategy that will greatly increase our brand recognition. Create social media profiles for our business. Start to interact with others. Get employees, business partners, and sponsors to “like” and “share” our page. People interact with our content will increase our brand awareness, thus begin building our reputation as a business.
More Inbound Traffic
Our inbound traffic is limited to our usual customers without marketing our business on social media. Each social media profile we add to our marketing mix is a gateway to our website. Every piece of content we post is another opportunity to acquire a new customer. The people familiar with our brand are likely searching for the same keywords we already rank for. It’s much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as part of your marketing strategy. Syndicating our content on as many platforms as possible allows the individuals to organically reach our business.
Improved Search Engine Rankings
For achieving higher page rankings search engine optimization is very important and obtaining traffic to our business website. Posting on social media might get our business some site traffic, more effort than that is required to see significant success. Social media doesn’t directly increase search engine rankings. If our business website isn’t ranked towards the top of search engine results, we should probably adjust our search engine optimization strategy. Blogs, infographics, case studies, business information, and employee photos will make our business’s social media profile intriguing and credible. Once we begin posting quality content, we will begin to build a social media community where followers will “like” and “share” our content.
Better Customer Satisfaction
Social media is a networking and communication platform. In order to humanize our company, creating a voice for our company through these platforms is important. Customers appreciate knowing that when they post comments on our pages, they will receive a personalized response rather than an automated message.
The most cost-efficient part of an advertising strategy is the social media marketing. Creating a profile and signing up is free for almost all social networking platforms. Any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics. An advantage of social media is being cost-effective. We can see a greater return on investment and retain a bigger budget for other marketing and business expenses.