Search engine optimization is nowadays more important than ever. Every webmaster to understand the true meaning of SEO as well as the potential it creates for every business, search engine optimization is necessary.

A set of rules that can be followed by website (or blog) owners to optimize the websites for search engines is Search engine optimization or SEO in short. It improves their search engine rankings. It is a great way to increase the quality of the websites by making them user- friendly, faster and easier to navigate. The whole process has a number of rules, a number of stages and a set of controls, thus SEO can also be considered as a framework.

Why is SEO important?

SEO marketing is more important than ever in today’s competitive market. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If we have a website, blog or online store, SEO can help our business grow and meet the business objectives.

SEO is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So take advantage of this and gain visitors to the website or customers to our online store we need to in the top positions.
  • Good SEO practices improve the user experience and usability of a website. SEO is not only about search engines.
  • Having a presence in the top positions for the keywords the user search increases the website’s trust.
  • SEO is good for the social promotion of websites.
  • People who find our website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big website.
  • Websites with more than one author can benefit from SEO in a direct and indirect way.
  • Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO can put us ahead of the competition. The search engine optimized website is more likely to have more customers and make more sales if two websites are selling the same thing.

The above definition may sound complicated for beginners to SEO.  In simpler terms, Search Engine Optimization is a way to improve our website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. Optimizing our website for search engines will give us an advantage over non-optimized sites and it increases the chances to rank higher.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.



FUNCTIONAL TESTINGis a kind of black box testing where test cases are prepared to keep the specifications in mind. This form of testing is done to check if the system is in compliance with the client’s requirements. Basically, in case of functional testing the following checks are important:

  • The tester needs to be very clear about the functionality that the application is supposed to perform.
  • In order to test the application, it is very important to have the right set of data.
  • The output of the application for the test data provided should be checked as per the functional specification defined.
  • The test cases must cover all possible test scenarios.
  • The actual result for a given input should be recorded and checked against the expected output.

Types of functional testing include:

  1. Unit Testing
  2. Integration Testing
  3. System Testing
  4. Acceptance Testing
  5. Integration Testing
  6. Non-Functional Testing

A type of testing done against the non functional requirements is the non Functional Testing. Most of the criteria are not considered in functional testing. It is used to check the readiness of a system. Non-functional requirements tend to be those that reflect the quality of the product. After the completion of Functional Testing, non functional testing can be started. The non functional tests can be effective by using testing tools. Non functional testing has a great influence on customer and user satisfaction with the product. The types of non-functional testing are as follows:

Performance Testing

  1. Security Testing
  2. Usability Testing
  3. Portability Testing
  4. Portability Testing

How the change of environment changes the performance of the software is tested using portability testing. How the software works on different operating systems or if it is a web-based application, it would be checked for performance on different web browsers etc are tested. If the customer intends to use the software application for more than one platform, this form of testing is important. This form of testing is a subset of system testing.

Usability Testing

Usability testing is a process in which the testers test the product to check how easy it would be for the user to use the user interface or in other words the software is tested for its user-friendliness. It is a form of black box testing. Usability testing assures the end user that the software is of good quality and easy to use. This type of testing very essential in order to satisfy the customers and it needs to be planned well. If planned properly, this activity can be highly beneficial and economical.

Performance Testing

Subjects such as network delay, data rendering, database transaction processing, load balancing between servers are generally uncovered during performance testing. In other words, rather than finding defects in the actual software, performance testing focuses on testing performance issues. It is important to have stability, scalability and speed which means good response time and data rendering. So it’s important to conduct performance testing in any software.

Regression Testing

Once a defect is detected in the system it is immediately sent for fixing. However, once the defect is fixed it is important to carry out intense testing in order to check that changes made in the code have not affected any other area of the system. Regression testing is carried out to ensure that bug fixing has not caused any functionality or business logic violation. Regression testing helps in minimizing gaps in the testing process. It ensures that the application has no defects before it is sent for next testing phase.

Crescent Technologies is one of the unique and client-centric software company in Cochin, Kerala. Our strength is in Digital Marketing, Application Development, Web Designing, Logo and Brochure Designing which blends creativity and innovation.



Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

Increased Brand Awareness

The most cost-efficient digital marketing methods used to syndicate content and increase our business visibility is using social media. We will be engaging with a broad audience of consumers by implementing a social media strategy that will greatly increase our brand recognition. Create social media profiles for our business. Start to interact with others. Get employees, business partners, and sponsors to “like” and “share” our page. People interact with our content will increase our brand awareness, thus begin building our reputation as a business.

More Inbound Traffic

Our inbound traffic is limited to our usual customers without marketing our business on social media.  Each social media profile we add to our marketing mix is a gateway to our website. Every piece of content we post is another opportunity to acquire a new customer. The people familiar with our brand are likely searching for the same keywords we already rank for. It’s much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as part of your marketing strategy. Syndicating our content on as many platforms as possible allows the individuals to organically reach our business.

Improved Search Engine Rankings

For achieving higher page rankings search engine optimization is very important and obtaining traffic to our business website. Posting on social media might get our business some site traffic, more effort than that is required to see significant success. Social media doesn’t directly increase search engine rankings. If our business website isn’t ranked towards the top of search engine results, we should probably adjust our search engine optimization strategy. Blogs, infographics, case studies, business information, and employee photos will make our business’s social media profile intriguing and credible. Once we begin posting quality content, we will begin to build a social media community where followers will “like” and “share” our content.

Better Customer Satisfaction

Social media is a networking and communication platform. In order to humanize our company, creating a voice for our company through these platforms is important. Customers appreciate knowing that when they post comments on our pages, they will receive a personalized response rather than an automated message.


The most cost-efficient part of an advertising strategy is the social media marketing. Creating a profile and signing up is free for almost all social networking platforms. Any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics. An advantage of social media is being cost-effective. We can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

Crescent Technologies

Logo Design

Logo design tips

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.

These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example: Sony, Coca-Cola, IBM.

There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means we may not be the only company that owns the logo.

The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.

When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:

  1. A fixed amount of initial variations
  2. A set turnaround time
  3. An amount of designers assigned to work on each project
  4. A fixed amount of changes included in the package
  5. A fixed price
  6. Additional services offered (such as stationery design)
  7. A set amount of files included in the final logo kit (description of each file)
  8. Refund policy
  9. Redraw policy



For all of our online marketing efforts Digital marketing is an umbrella term. To connect with their current and prospective customers, businesses leverage digital channels such as Google search, social media, email, and their websites. People spend twice as much time online as they used years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with our audience in the right place and at the right time. Today, that means we need to meet them where they are already spending time: that is on the internet.

What are the Difference between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume.

The term ‘digital marketing’ doesn’t differentiate between ‘inbound’ and ‘outbound’ marketing tactics. Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads we see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows our website to capitalize on the terms which our ideal customers are searching for. Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Crescent Technologies is a professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketingSoftware testingLogo and Brochure designingWeb designing and Application development.


8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

The use of print ads on reporters and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invest on building a website, advertising the brand name through different social media such as Facebook, Pinterest, Twitter and YouTube, this kind strategy is called Digital Marketing. Let us find out what traditional marketing vs. digital marketing statistics say. Traditional marketing was a thing only because digital marketing did not exist.

Real time result

One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all. In most cases, traditional marketing is also more costly than digital marketing. In Digital Marketing we can see everything in real time including, number of visitors, most active time of the day, conversion rates, bounce rates.

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.

Brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. We can have a whole website instead of a column on a newspaper page. We can put forward things to people whenever we want once our own a blog or a Page on social media. With this space, we can create a consistent image for our Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give us. And will also help in branding our business.

Higher exposure

Now, we can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.

With traditional marketing, we cannot really interact with our target audience. We need to wait out for the responses to come in before we plan our next step. This is a long and tedious process.

 Higher engagement

Online marketing allows us to engage our audience in real time. We can chat and discuss a lot about our brand or company with the actual audience immediately. We need to be prepared to invest that much time or a public relations team into the marketing budget.

 Quicker publicity

Very much due to the real time results of online marketing, we get instant publicity. If we don’t, we at least instantly know that this particular ad isn’t working for us. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping us reach new audience and earn new visitor every nanosecond.

 Strategy Refinement

The very point of getting results and the analytics in real time is to be able to catch up in real time. When we know how things are going down, we will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother us much because our business might already have gone down the drain by the time we receive them.

Easy analytics

With online marketing we instantly know what is working for us and what isn’t via Google Analytics. We can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.

Good for All Stages of Fields

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. We don’t have to worry about the size of our business and staff to reach the maximum potential of our online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketingSoftware testingLogo and Brochure designingWeb designing and Application development.




Web design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design.

Web design uses many of the same key visual elements as all types of design.Here are 10 qualities that a great website will need.

Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.

Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

Fonts:  The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.

Content: This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.

Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

Visual Design: People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.

Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.

Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketing, Software testing, Logo and Brochure designing, Web designing and Application development.

7 Fundamentals of Digital Marketing.

7 Fundamentals of Digital Marketing.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

The Seven Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business. This helps you to cut a path through a sometimes huge number of new skills and techniques involved in effective digital marketing

A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house. With tools like WordPress available companies can manage the most sophisticated website with low levels of technical skills related to those required to use Microsoft Word.  This allows any business to publish content on the web with great ease and without the need for external costs and delays.

Regular and Fresh Content

The 2nd fundamental is the need for regular and fresh content.  As we move more and more into a world where our prospective customers have the power to seek us out on the web, we need to leave content for them to find that will lead them to want to know more about our business.  Many businesses are not used to creating content on a continuous basis and we have found the most effective way for a business to generate good quality content is to introduce sometimes simple changes to core processes in the business that result in generating new content.  The content will need to be developed to connect with potential customers who are at different stages of the buying process.  The first fundamental is often not seen as important until a 2nd fundamental is understood and accepted.

Building a Steady Stream of Visitors

The 3rd fundamental is building a steady stream of visitors to view the content wherever you have deployed it.  For example, you may have shot a number of videos that are deployed on YouTube, your strategy being to encourage people who have watched these videos to click through to your website.  You may have developed a series of articles which you add to your website or blog and optimised for specific keywords that you have decided to target.  It is easy to see why this 3rd fundamental is dependent upon the 2nd fundamental being started.

Marketing Automation

The 4th fundamental is to attempt to engage with people who express an interest in what you have to sell by capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.  This is best managed in some form of marketing automation system that can automate some of the follow-up required to improve conversion effectively.

Developing a Social Face to The Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. It could also be achieved by posting videos on YouTube or writing blog posts which draw the attention of a crowd because of the value of what you write to the readers.    The purpose of this fundamental is to encourage people you develop relationships through these channels into some form of marketing process that increases the chance of them doing business with you.

Implementing Monitoring and Tracking Systems

The 6th major is to get a handle on, realize and use structures that will help you screen and track most of the participations, your customer base have with you and your association. This will in all probability start off with mechanical assemblies, for example, Google Analytics being used as a piece of conjunction with your advancing automation structures.

Well Optimised Conversion Processes

The seventh and last fundamental is in a couple courses about redesigning the strategies in your business to intensify change. The method of managing your relationship with a first time visitor through to them transforming into a customer will routinely require a few genuine vitality and experience different stages.



We all make mistakes. Some of those mistakes are unimportant, but some of them are expensive or dangerous. To ensure that what we create does what it’s supposed to do software testing is important. Software testing is essential since it makes sure of the customer’s reliability and their satisfaction in the application. For quality product delivery, for an effective performance of software or software application, to ensure the results software testing is necessary.

“I get paid to tell people that they have made mistakes!!”


An activity to check whether the actual results match the expected results and to ensure that the software system is defect free is software testing. It involves execution of a software component or system component to evaluate one or more properties of interest. It’s the process of validating and verifying a software program or application or product. Testing is a process rather than a single activity. Every software product release is done only after testing since software testing is the backbone for the software industry. No amount of testing can prove software right; a single test can prove software wrong.

software testing


It takes automation tool support to execute the test cases. Automated testing is good for large project. Automation Testing uses automation tools to run tests that repeat predefined actions and matches the developed program’s real results. If the project prospects and results align, and is behaving as it should, and you are likely bug free. If not aligned, there is a problem that requires to be addressed. You have to look at your code, change it, and continue testing until the actual and expected outcomes align.


To run tests manually, software developers uses Manual testing method. They are carried out manually as well as automatically. Their types are

Black Box Testing: Tests the functionalities and requirements of the system. It does not test the internal part of the system.

White Box Testing (Glass box Testing): It is based on information of the internal logic of an application’s code. Works on Internal working code of the system.

Integration Testing: Testing method to verify joint functionality after integration. Type of testing applicable to client/server and the distributed systems.

Unit Testing: Test specific component of software or module which is done by programmers and not by testers.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.



Why should we engage in digital marketing?


Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads. Digital marketing is the marketing of products or services using digital channels to reach consumers. To promote the brands through various forms of digital media is the key objective of Digital marketing. To include the channels that do not require the use of the internet, Digital marketing extends beyond internet marketing. Digital marketing includes wireless text messaging, mobile apps, podcasts, email, social media advertising, electronic billboards, digital television, radio channels, search engine marketing, and any other form of digital media. Digital marketing requires a new approach to marketing and a new understanding of customer behavior. Digital marketing requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

The 1st reason to use digital marketing is because our target audience is there! To search for information, people love to use the Internet. Digital marketing is everywhere. At anytime, anywhere consumers have access to information since internet is so pervasive. We have control of what consumers see and can even influence them to take a particular action, like visit our website or buy our product when we engage in digital marketing techniques.

Digital reviews matter

What the media, friends, relatives, peers, etc., are saying about us and our organization can be seen to the audience using digital media. And they are more likely to believe them than us. Online reviews written by other consumers are trusted by the people.

Brand Awareness

Audience need content that are personalized and relevant, brands that they can trust, companies that know them, and need special offers that are tailored to the  needs and preferences of the audience. The digital marketing world allows us to do that. People work with, and refer others to brands they know and trust.

Reach your target audience

Digital marketing allows us to give people what they are searching for – a well-researched strategic plan will shape our content to match our audience’s needs. We will be the expert in our field, be likable, and most importantly, be trustworthy.

Real-time analytics

The analytics offered with digital marketing are comprehensive and vital to our ongoing strategy. Digital marketing is unique in that it’s one of the more highly trackable types of marketing. That is, we can directly see how our digital marketing efforts affect our bottom line. It involves the use of online channels and methods, an organization can analyze marketing campaigns and understand what is working and what is not is working. Digital monitors what is being viewed, how often and for how long, what content works and doesn’t work, and more.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.