Social Media Optimization (SMO) refers to the techniques and tactics used to build brand awareness on social media platforms, by posting interesting updates and useful content that people are compelled to share and engage with.

SMO is the next step in social media marketing that enables you to spread the reach of your business and escalate opportunities for people to link to your main business page.

Here are some Social Media Optimization Techniques you can use to boost your social marketing activities:


Integrate Social into Your Website

To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following simple steps:

  • Incorporate social sharing tools into your website.
  • Include direct web links to your social media channels from your website and also from your social media profile back to your website.
  • Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links.


Use Keywords in Your Posts

If you want to maximize exposure of your social media profiles, keywords play a very strong role. Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.

Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.


Focus On Content

In Social media, it is important to add fresh content regularly. So create content that is relevant, interesting and useful to your audience. You should post your content as well as business updates, at least 2-3 times every day, on each social network. Also, find the optimal time to post updates so that they drive maximum engagement.

Create a schedule of posting regularly, but don’t let quantity outweigh the quality of your posts.


Grow your follower base

The total number of followers and connections your social media profiles contains have a great influence on your website rankings. You need to grow your following in an organic way. Even though it is a slow process, it will be effective in the long run.

Networking starts by reaching out to others and initiating the relationship. So it is important to participate in conversations,  follow customer base, and to share helpful content from both your website and other relevant sites.


Be Consistent

One of the best ways to grow your following and increase engagement on social media is to be there consistently.

If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.

Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share.

Make sure that you aren’t posting too much of a certain type of content and not enough of another.


Track Your Efforts & Always Improve

Without continuously analyzing your efforts, you’ll never know how one campaign did over another.

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.

7 Fundamentals of Digital Marketing.

7 Fundamentals of Digital Marketing.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

The Seven Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business. This helps you to cut a path through a sometimes huge number of new skills and techniques involved in effective digital marketing

A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house. With tools like WordPress available companies can manage the most sophisticated website with low levels of technical skills related to those required to use Microsoft Word.  This allows any business to publish content on the web with great ease and without the need for external costs and delays.

Regular and Fresh Content

The 2nd fundamental is the need for regular and fresh content.  As we move more and more into a world where our prospective customers have the power to seek us out on the web, we need to leave content for them to find that will lead them to want to know more about our business.  Many businesses are not used to creating content on a continuous basis and we have found the most effective way for a business to generate good quality content is to introduce sometimes simple changes to core processes in the business that result in generating new content.  The content will need to be developed to connect with potential customers who are at different stages of the buying process.  The first fundamental is often not seen as important until a 2nd fundamental is understood and accepted.

Building a Steady Stream of Visitors

The 3rd fundamental is building a steady stream of visitors to view the content wherever you have deployed it.  For example, you may have shot a number of videos that are deployed on YouTube, your strategy being to encourage people who have watched these videos to click through to your website.  You may have developed a series of articles which you add to your website or blog and optimised for specific keywords that you have decided to target.  It is easy to see why this 3rd fundamental is dependent upon the 2nd fundamental being started.

Marketing Automation

The 4th fundamental is to attempt to engage with people who express an interest in what you have to sell by capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.  This is best managed in some form of marketing automation system that can automate some of the follow-up required to improve conversion effectively.

Developing a Social Face to The Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. It could also be achieved by posting videos on YouTube or writing blog posts which draw the attention of a crowd because of the value of what you write to the readers.    The purpose of this fundamental is to encourage people you develop relationships through these channels into some form of marketing process that increases the chance of them doing business with you.

Implementing Monitoring and Tracking Systems

The 6th major is to get a handle on, realize and use structures that will help you screen and track most of the participations, your customer base have with you and your association. This will in all probability start off with mechanical assemblies, for example, Google Analytics being used as a piece of conjunction with your advancing automation structures.

Well Optimised Conversion Processes

The seventh and last fundamental is in a couple courses about redesigning the strategies in your business to intensify change. The method of managing your relationship with a first time visitor through to them transforming into a customer will routinely require a few genuine vitality and experience different stages.


FUTURE OF WEB DESIGN website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

It is necessary to know about current trends and especially web design trends in 2018 in the market. Designers are very much interested in being up to date with the latest news and solutions in the field. The design should be unique. Web designing is so dynamic. Knowledge on cutting-edge trends is very important and makes monitoring of changes that occur. It is a continuous process of gaining new skills and knowledge. Let’s look what are the trends for web design in 2018. We combine the requirements and wishes of the client with modern styles along with the trend in design.  Here are some of the web design trends that will likely become popular.

web design

Patterns, Lines and Circles; Geometric Shapes

The very trend of using geometric shapes appeared in 2016, which gained its popularity in 2017 and for sure will continue to develop in 2018. It is possible to achieve great results, using mixed forms and patterns on the page. Design and layout appearance is highly appreciated in the design field. Simple and impressive website design can be developed using geometric shapes when integrated creatively. Geometric shapes that can be used while designing a website are circles, squares, hexagons, triangles, and many more to highlight the website content, draw attention on some specific details, improve the entire look and feel of the website, make it look unique, creative and beautiful.

Asymmetrical Grids

The age of perfect symmetry is over. While split screen designs were a big trend in 2017, that perfect half-and-half visual outline is evolving. Designers are splitting the visual elements on the screen with a more asymmetrical grid pattern. To make this concept work, there needs to be a distinct balance of elements so that one side of the design isn’t overpowering. Space and text elements often balance visuals to help draw the eye across the design. And it all comes together because the designs still live on a grid, which helps keep everything organized.

More Bright Color


Design trend that just wants to stick around is using bright colors. Colors transition is amongst the actual and contemporary trends in modern design. Color is a big part of flat design and equally important to Material Design since both concepts are still a part of a lot of projects. Bold colors are eye-catching and can help draw a user into a design. Bright and bold color choices have a fresh feel and appeal to younger users. For websites and companies that might not be known for this tone, these color choices can create an unexpected aesthetic and create a funkier vibe. Add bright colors and declare ourselves boldly! Companies have changed their flat colors to multi-colored gradients and transition ones. This is the 2017 trend and we assume that it will continue to be used in 2018. It is important to mix colors in a right way to avoid flashy colors.

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AGILE LIFE CYCLE website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Every project must be handled in a different manner. It is not wise to stick to just one method of software development. The requirements of a project vary from client to client. Every projects are divided into small time frames in software engineering life cycle, with each time frame focusing on delivery of certain sections for release. The process combines iterative and incremental approach that helps in fast development of the project. Each project is broken into incremental builds and then every build undergoes iterations that can last for 2-3 weeks. Every iteration cross functional teams work together on various aspects of the project right from requirement analysis to acceptance testing. At the end of each iteration the outcome is shown to the customer.

Agile Life Cycle

Overview on Agile Software Engineering Life Cycle

Agile software engineering life cycle it is adaptive in nature as compared to others that are predictive. It is different from other software development. Predictive planning requires in depth planning which consumes lot of time and effort and even a small change in the requirement after the development has started affects the development process. It does not require detailed planning, development begins keeping the features and characteristics of the software in mind. The team changes the course of development dynamically whenever a change in requirement is requested. This approach focuses more on customer interaction and less on documentation so that the development team is sure that it is on the right path.

Continuous Software Integration and Testing

The developers work on individual pieces of code for several days. Once the individual units are completed they move on to integration of units. It is the traditional way of software development. Since in every iteration this methodology believes in making the project focus on development of high quality code, continuous integration should be followed. The concept of continuous integration requires a lot of discipline and theories may vary from company to company. Some companies believe that at the end of the day a developer must ensure that nothing is left unintegrated. The developer needs to plan all his tasks properly in such a scenario. Although, this may seem like a difficult task, the biggest benefit of this approach is that the customer can walk in anytime and see how the product is being developed and can give his feedback on what is presented to him.

Testing and Role of Testing

A tester is not utilized to his complete potential in traditional way of software development . The testers started working only after the functional requirement has been developed completely. The tester is a very important member of the team in an agile environment and he is involved in every phase of every iteration, be it planning or requirement analysis. In Agile methodology, testing is as important as development. The product is subjected to continuous testing. By the end of the project the number of defects in the system are very less in number because a majority of them have been uncovered in initial phases of software development since the tester is working continuously in agile methodology

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Quality Assurance vs Quality Control website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Quality assurance vs Quality Control

Quality assurance and quality control are two aspects of quality management. While some quality assurance and quality control activities are interrelated, the two are defined differently. They are closely related, but they are different concepts. Since all they are necessary to effectively manage the risks of developing and maintaining software, it is important for software managers to understand the differences.


Quality is meeting the requirement, expectation, and needs of the customer being free from defects, lacks and substantial variants. There are standards needs to follow to satisfy the customer requirements.


Assurance is provided by organization management, it means giving a positive declaration on a product which obtains confidence for the outcome. It gives a security that the product will work without any glitches as per the expectations or requests.


Control is to test or verify actual results by comparing it with the defined standards.

QA vs QC

Quality Assurance

Quality Assurance is known as QA and focuses on preventing defect. Quality Assurance ensures that the approaches, techniques, methods and processes are designed for the projects are implemented correctly. Quality assurance activities monitor and verify that the processes used to manage and create the deliverables have been followed and are operative.

Quality Assurance is a proactive process and is Prevention in nature. It recognizes flaws in the process. Quality Assurance has to complete before Quality Control. QA activities ensure that the process is defined and appropriate. Methodology and standards development are examples of QA activities. A QA review would focus on the process elements of a project – e.g., are requirements being defined at the proper level of detail.

Quality Control

Quality Control is known as QC and focuses on identifying defect. QC ensures that the approaches, techniques, methods and processes are designed in the project are following correctly. QC activities monitor and verify that the project deliverables meet the defined quality standards.

Quality Control is a reactive process and is detection in nature.It recognizes the defects. Quality Control has to complete after Quality Assurance.

Many people think QA and QC are same and interchangeable but this is not true. Both are tightly linked and sometimes it is very difficult to identify the differences. Fact is both are related to each other but they are different in origins. QA and QC both are part of Quality Management however QA is focusing on preventing defect while QC is focusing on identifying the defect.

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What is Software Testing Life Cycle (STLC)? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Just like developers follow the Software Development Life Cycle (SDLC) likewise testers also follow the Software Testing Life Cycle which is called as STLC. It is the sequence of activities carried out by the testing team from the beginning of the project till the end of the project.

It takes a sequence of steps that are carried out in order to validate the software. In STLC process, each activity is carried out in a planned and systematic way.

Below are the phases of STLC:

  1. Requirement analysis
  2. Test Planning
  3. Test case development
  4. Environment Setup
  5. Test Execution
  6. Test Cycle Closure

Diagram – Different stages in Software Test Life Cycle

What is Entry and Exit Criteria?

Entry Criteria: Entry Criteria gives the prerequisite items that must be completed before testing can begin.

Exit Criteria: Exit Criteria defines the items that must be completed before testing can be concluded

You have Entry and Exit Criteria for all levels in the Software Testing Life Cycle (STLC)

Requirement Analysis

This is the very first phase of Software testing Life cycle (STLC). During this phase of STLC, analyze and study the requirements.  In case of any confusion the QA team may setup a meeting with the clients and the stakeholders (Technical Leads, Business Analyst, System Architects and Client etc.) in order to clarify their doubts. This phase helps to identify the scope of the testing.

Once the QA team is clear with the requirements they will document the acceptance Criteria and get it approved by the Customers.

Activities to be done in Requirement analysis phase are given below:

  • Analyzing the System Requirement specifications from the testing point of view
  • Preparation of RTM that is Requirement Traceability Matrix
  • Identifying the testing techniques and testing types
  • Prioritizing the feature which need focused testing
  • Analyzing the Automation feasibility
  • Identifying the details about the testing environment where actual testing will be done

Deliverables (Outcome) of Requirement analysis phase are:

  • Requirement Traceability Matrix (RTM)
  • Automation feasibility report

Test Planning

This phase is also called Test Strategy phase. Typically, in this stage, a Senior QA manager will determine effort and cost estimates for the project and would prepare and finalize the Test Plan.


  • Preparation of test plan/strategy document for various types of testing
  • Test tool selection
  • Test effort estimation
  • Training requirement
  • Resource planning and determining roles and responsibilities.


  • Test plan /strategy document.
  • Effort estimation document.

Test Case Development

This phase involves creation, verification and rework of test cases & test scripts. Test data, is identified/created and is reviewed and then reworked as well. Activities

  • Create test cases, automation scripts (if applicable)
  • Review and baseline test cases and scripts
  • Create test data (If Test Environment is available)


  • Test cases/scripts
  • Test data

Test Environment setup

This phase includes the setup or installation process of software and hardware which is required for testing the application. In this phase the integration of the third party application is also carried out if required in the project.

After setting up the required software and hardware the installation of build is tested. Once the installation of build is successful and complete then the Test Data is generated.

After the creation of Test data the Smoke testing is executed on the build in order to check whether the basic functionalities are working fine or not. This phase can be done in parallel with the Test Case Development phase.

Activities to be done in Test Environment Setup phase are given below:

  • As per the Requirement and Architecture document the list of required software and hardware is prepared
  • Setting up of test environment
  • Creation of test data
  • Installation of build and execution of Smoke testing on it

Deliverables (Outcome) of Test Environment Setup phase are:

  • Test Environment setup is ready
  • Test Data is created
  • Results of Smoke testing

Test Execution

During this phase the testers will carry out the testing based on the test plans and the test cases prepared. Bugs will be reported back to the development team for correction and retesting will be performed.


  • Execute tests as per plan
  • Document test results, and log defects for failed cases
  • Map defects to test cases in RTM
  • Retest the Defect fixes
  • Track the defects to closure


  • Completed RTM with execution status
  • Test cases updated with results
  • Defect reports

Test Cycle Closure

Testing team will meet, discuss and analyze testing artifacts to identify strategies that have to be implemented in future, taking lessons from the current test cycle. The idea is to remove the process bottlenecks for future test cycles and share best practices for any similar projects in future. Activities

Activities to be done in Test Cycle Closure phase are given below:

  • To evaluate the test completion on the basis of Test Coverage and Software Quality
  • Documentation of the learning from the project
  • Analyzing the test results to find out the distribution of severe defects
  • Test Closure Report preparation

Deliverables (Outcome) of Test Cycle Closure phase are:

  • Report of Test Closure

In general, the software testing life Cycle involves planning, preparing, conducting, and reporting of tests. Some of the phases in the STLC are dependent on others; some can happen alongside each other. By understanding each phase in the STLC you can ensure your testing process is efficient and effective.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

Why Choose Digital Marketing Over Traditional Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

digital marketing, seo services

Digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new marketing. It is only obvious that the era of the internet will have its influence in every area of life. An indispensable part of any business which one cannot ignore is marketing. Many small businesses struggle with deciding which kind of marketing to do. It’s because their budget will only stretch to either digital marketing or traditional marketing, not both. Here are some benefits of Digital Marketing vs. Traditional Marketing:

Well, thanks to globalization and widespread of internet, social media and digital marketing are now becoming well integrated aspects of doing business.

Consumers are becoming well- aware and businesses have no option, but to adapt to the newer ways from the marketing and communication era to avoid losing out.

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop ups.
  • Blogs
  • Click bait links for viral content.

  The Benefits of Digital Marketing

Leveled field for competing: Solid digital marketing strategy allows any business to compete with any competitor on similar lines regardless of the size. A website with good repute, which allows its customers to a smooth customer journey, is exceptional. Generally a small retailer can use the very same tools and techniques as a big company to play out in the same market.

Lower cost: High advertising costs for advertising channels such as Yellow Pages, television, radio and magazine can be replaced for more effective and marginal costs by using digital marketing by establishing successful online marketing strategies.

 Easy analytics: You can see in real time what is or is not working for your business online and can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics. It helps to track the traffic coming to the website, almost simultaneously, measuring important facets such as the conversions, demographics of the audience, their locations, peak trading times and much more.

Real time results: You don’t have to wait weeks to raise your business.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, bounce rates and much more at the touch of a button.

Strategy Refinement:   Digital marketing enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously. While gathering and analyzing chunks of consumer data, strategies can be upgraded accordingly.

Brand Development: By maintaining website with quality worthy content targeting the needs and adding value to your target audience can be easier. It provides significant brand value and lead generation opportunities.

Greater exposure: Digital marketing opens up doors to an international platform for businesses because even a single marketing campaign can be viewed worldwide, the cost to do this using traditional methods would be considerable also once you have optimised the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.

 ViralDigital marketing helps businesses to instantaneously publicize online within a matter of few minutes .Usage of social media share buttons on website, email and social media channels may be the most effective for sharing breaking news and enabling your messages to be communicated on a larger scale and quicker.

Non Intrusive Communication : Digital marketing is a non – intrusive way of communicating commercial or fundraising messages to an audience, usually potential customers while giving them an option of opting out of the regular email alerts as per relevance, opposing the traditional marketing gimmicks such as calls and messages at inconvenient times Non-intrusive.

Greater engagement with Stakeholders: Digital marketing would aid clients and followers in viewing your website, looking at other available products and services, buying them, rating them as well as providing feedback which is visible to your market. A good website is the equivalent to an online visiting card, space for good publicity to enhance the hope of your business.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

What is Agile Testing? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

software testing

A software testing practice that follows the principles of agile    software development is called Agile Testing. Agile testing involves all members of a cross-functional agile team, with special expertise contributed by testers, to ensure delivering the business value desired by the customer at frequent intervals, working at a sustainable pace. Agile development recognizes that testing is not a separate phase, but an integral part of software development, along with coding.

Agile teams use a “whole-team” approach to “baking quality in” to the software product. Testers on agile teams lend their expertise in eliciting examples of desired behaviour from customers, collaborating with the development team to turn those into executable specifications that guide coding. This Testing focuses on repairing faults immediately, rather than waiting for the end of the project.

Agile testing takes place concurrently with the software development, meaning it’s an integral part of the overall process rather than a “bolt-on” to the end of the process. This means ops and development work closely together at every stage of the development, meaning glitches and errors are far more likely to be identified sooner than later. This can reduce the time it takes for software to go to market and as repairs are carried out at the time rather than after the fact, costs and time spent on labour are also reduced. As the focus of agile is on integration, teams work closely together at all points of the development, which means there is an increased emphasis on effective communication.

Principles of Agile Testing

  • Testing is NOT a Phase:Agile team tests continuously and continuous testing is the only way to ensure continuous progress
  • Testing Moves the project forward: Agile testing provide feedback on an ongoing basis and the product meets the business demands.
  • Everyone Tests:In conventional SDLC, only test team tests while in agile including developers and BA’s test the application.
  • Shortening Feedback Response Time:In conventional SDLC, only during the acceptance testing, the Business team will get to know the product development, while in agile for each and every iteration, they are involved and continuous feedback shortens the feedback response time and cost involved in fixing is also less.
  • Clean Code:Raised defects are fixed within the same iteration and thereby keeping the code clean.
  • Reduce Test Documentation:Instead of very lengthy documentation, agile testers use reusable checklist, focus on the essence of the test rather than the incidental details.
  • Test Driven:In conventional methods, testing is performed after implementation while in agile testing, testing is done while implementation.

Advantages of Agile Testing

  • Agile Testing Saves Time and Money
  • Less Documentation
  • Regular feedback from the end user
  • Daily meetings can help to determine the issues well in advance

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Future of Software Testing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

The last decade has seen an overwhelming evolution of the software testing industry. This rapid scale of development is keeping not just the developers, but also the testers on tenterhooks, making them to continuously strive to upgrade their skill set. Even businesses today need to be even more aware of what is best in terms of performance and security. This disruption has been caused by the new technologies, and it is always challenging for testers to overcome the new issues posed by these upcoming technologies.

The Future belongs to Open Source Tools- The next decade will see a lot of Open source tools in action as more and more organizations will adopt them for proper implementation of Agile and Test Automation. Support communities for the open source tools can only become more and more involved and active.

Quality at High speed is the motto- Everyone wants the best products in the fastest possible time. This is making organizations focus on providing the best user experience along with the fastest time to market. The speed is only going to increase and quality is going to better with the latest technologies and tools at the disposal of teams.

Software Development Engineers in Test (SDETs) will be in huge demand- SDETs have been among us since almost a decade, but their role was very different from traditional testers. That said, by early 2020, almost all testers will need to wear an SDET hat to be successful in the field of Test Automation, that is going to become mainstream.

Agile will rule the roost- Agile software testing is quickly becoming the standard, rather than a more advanced approach for software development teams. As that trend picks up speed, many business leaders will likely come to embrace the idea that when it comes to agile, everyone is a tester – even though that’s really not the case, and it’s certainly not the ideal way to optimize agile processes. The erstwhile testing arena is making a shift towards quality engineering, and testing is intended to become more iterative, progressive, and seamlessly integrated with development.

Digital Transformation is here to stay- With a majority of organizations making a foray in the digital world, the need for digital transformation will require a huge shift of focus towards digital testing. Robust strategies for digital assurance will be required for focusing on optimizing functional testing across channels.

BigData Testing will become really BIG- We are sitting atop an explosive amount of BigData today and need to have a very strong strategy around BigData Testing. Testing datasets requires highly analytical tools, techniques, and frameworks, and is an area that is set to grow big.

IoT Heralding an era of Connected Devices- With IoT growing in leaps and bounds, more and more customers rely on IoT Testing before using the products. If the products are not tested, their functionality, security, and effectiveness – all will come under scanner. According to a study, 70 percent of devices in the Internet of Things are vulnerable to security problems.

DevOps will drive Quality Engineering- DevOps ideology is based on seamless collaboration and integration between the different departments of an IT Organization – developers, quality professionals, and IT professionals. Testing plays a business-critical role as developers are involved not just in the correctness of their code, but also in the testing and overall Quality engineering aspects. DevOps thus is propelling businesses towards greater speeds of deployment and quality assurance and is thus helping them realize higher returns on investment and faster time to market in a cost-efficient manner.

Performance Engineering is replacing Performance Testing– Consistent performance across diverse platforms, OSs, and devices defines how much of a market can a product really capture. The need to provide the best experience to users is making organizations change their strategy. They are now moving away from just providing Performance tests to providing Performance engineering.

Software Testing Budgets will continue to grow- It is but obvious that with such huge focus and demand for high quality products, and with major IT trends such as BigData analytics, Cloud Technologies, Mobility, and Virtualization, Testing has become more than just a need. This will push the organizations towards allocating a bigger chunk of their IT budget (around 40%) for software testing and QA.

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TestNG Framework website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india


TestNG is a testing framework for the Java programming language created by Cédric Beust and inspired by JUnit and NUnit. The design goal of TestNG is to cover a wider range of test categories: unit, functional, end-to-end, integration, etc., with more powerful and easy-to-use functionalities.

TestNG is testing framework inspired from most popular JUnit framework used for the Java programming language. The TestNG framework is introduced to overcome the limitations of JUnit. Most of the automation users are using this framework because of its advantages and more supported features.

TestNG supports annotations which are very helpful to guide test case executions. Similarly in JUnit, the TestNG annotations are always preceded by the ‘@’ symbol. It permit you do parallel execution of test cases & we can also skip the test cases effortlessly while executing test cases.

TestNG is specially designed to cover all types testing categories like Unit, Functional testing, Integration testing, End-to-end etc. Using TestNG framework allows us to generate test reports in both HTML and XML formats. Using ANT with TestNG, we can generate primitive Testng reports as well.

Features of TestNG

  • Annotation support.
  • Support for parameterized and data-driven testing (with @DataProvider and/or XML configuration).
  • Support for multiple instances of the same test class (with @Factory)
  • Flexible execution model. TestNG can be run either by Ant via build.xml (with or without a test suite defined), or by an IDE plugin with visual results. There isn’t a TestSuite class, while test suites, groups and tests selected to run are defined and configured by XML files.
  • Concurrent testing: run tests in arbitrarily big thread pools with various policies available (all methods in their own thread, one thread per test class, etc.), and test whether the code is multithread safe.
  • Embeds BeanShell for further flexibility.
  • Default JDK functions for runtime and logging (no dependencies).
  • Dependent methods for application server testing
  • Distributed testing: allows distribution of tests on slave machines.

Tool Support

TestNG is supported, out-of-the-box or via plug-ins, by each of the three major Java IDEs – Eclipse, IntelliJ IDEA, and NetBeans. It also comes with a custom task for Apache Ant and is supported by the Maven build system. The Hudson continuous integration server has built-in support for TestNG and is able to track and chart test results over time. Most Java code coverage tools, such as Cobertura, work seamlessly with TestNG.


TestNG generates test reports in HTML and XML formats. The XML output can be transformed by the Ant JUnitReport task to generate reports similar to those obtained when using JUnit. Since version 4.6, TestNG also provides a reporter API that permits third-party report generators, such as ReportNG, PDFngreport and TestNG-XSLT, to be used.