HOW DO YOU DEFINE DIGITAL MARKETING?

HOW DO YOU DEFINE DIGITAL MARKETING?

The use of various digital techniques and channels to connect with customers where they spend much of their time: online is Digital marketing. There is a spectrum of techniques that fall under the umbrella of “digital marketing”, from the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures etc.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Marketers can support a larger campaign through the free and paid channels, depending on the goals of their marketing strategy.

For example, A content marketer can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Through paid and organic posts on the business’s social media accounts, the company’s social media marketer might then help promote these blog posts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. Here are some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing our website to “rank” higher in search engine results pages. It thereby increases the amount of organic (or free) traffic our website receives. The channels that benefit from SEO include:

  • Websites.
  • Blogs.
  • Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in our content marketing strategy include:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.

Social Media Marketing

This practice promotes our brand and our content on social media channels to increase brand awareness, drive traffic, and generate leads for our business. The channels we can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

PPC is A method of driving traffic to our website by paying a publisher every time when our ad is clicked is Pay-Per-Click (PPC). Google AdWords is one of the most common types of PPC, which allows us to pay for top slots on Google’s search engine results in pages at a price “per click” of the links we place. Other channels where we  use PPC include:

  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.

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SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

The techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible are referred to as Search Engine Optimization (SEO). Search engines prowl the Web, taking notes of everything they encounter. The engine’s algorithms spit out a list of relevant results, when a user types something into the search engine or when makes a search query. In such a situation, the search engine is the deciding factor. What a website can do is ensure that its content is good, and proper and trust that the search engine will recommend it whenever appropriate.
But there is lots of competition in today’s online marketplace. So it’s not even enough to just make the list; it’s necessary for a website to stay near the top. Anything too far down the list of results and that website might as well have never been displayed in the first place. Being buried on page three or later is akin to being completely out of sight, and subsequently out of mind.
So SEO consists of ways a website can make itself as attractive as possible to search engines. So that when they output their search results, the website is as visible as possible. These techniques consist:
• Internal tweaks to ensure the code adheres to Web standards and is easily accessible to search engine indexing efforts
• Internal metadata specifically meant for search spiders to read and catalogue
• Utilizing the right keywords within the website’s content so that search engines will more strongly associate those terms with the website
• Submitting sitemaps, or complete “roadmaps” of a website, directly to search engines so they don’t have to work as hard to ‘discover’ the site
• Accumulating reputable backlinks, or links to the website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement
• Fresh and interesting content that brings in traffic and makes our site increasingly prominent in use, thereby aiding in its search result placement.
SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank the website and for more web traffic. It happens naturally, through efforts of self-promotion.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

 

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

SMM does not involve search engines but does play a key role in a website’s exposure and online marketing efforts. Working through social media is relatively cheap and holds the promise of incredibly lucrative growth if done properly, whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM).

Having seen the power and reach of viral content, companies have flocked to the Social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • social networks, such as Facebook and Twitter
  • streaming video services, like YouTube
  • location check-ins, like Foursquare
  • image sharing, like Instagram and Pinterest
  • blogs

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Marketing should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SMO works through social media, Search Engine Optimization works through search engines. Successful SMO does impact a website’s search rankings, as positive social feedback in the forms of Likes, Shares etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

TIPS TO DESIGN A GREAT BROCHURE

TIPS TO DESIGN A GREAT BROCHURE

A brochure distinctly and succinctly details what we can do for our customers and what our business is about. It is a type of leaflet featuring a variety of information about a company, an event, a campaign, a product or a service. A brochure can be a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded. A brochure can be an important lead-nurturing marketing strategy.

A professional brochure can increase the target, educate its readers, can convey good credibility to the company, and persuade consumers to take action. Creating a quality brochure is a challenge for many graphic designers. Here are some tips on how our graphic designer can create the best brochure design for our brand:

Know the objective.

It’s important to understand what our brochure is for. It makes our design effective. The purpose of the brochure should point in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? We can properly choose the design for a brochure by knowing the objective of the brochure. A brochure is a communication design. Everything we put into the brochure is a direct communication with the audience.

Know the customers.

It’s important to know our target market since a brochure is a communication tool. By this way, we will be able to capture their interests. For example, if we are targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. More effective it will be if we pinpoint the needs and wants of our target market more on the brochure.

Be creative, be unique.

To set us apart from our competition, creativity is important. uniqueness is paramount in this time and age when the level of creativity of designers is staggering. Through creativity, strengthen the brand’s identity and aim for a design that is original and unique, and is also important that its uniqueness is recognizable.

Avoid big words

For brochures, simple English is the best route to take. Lesser the credibility we will receive, the more complex words we use. We don’t have to impress our audience with fuzzy words. More we use them, the harder it is for us to convey the main point.

Go straight to the point.

Never list down all the achievements and successes of our company. Also, try to avoid putting all the information about our product or service. Too much information will just confuse the readers and dilute the main point of the brochure. Focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.

Put an emphasis on the headline.

A brochure headline should instantly tell the readers what the leaflet is all about. If the brochure is for advertising. The headline should convey the product or service being offered and what it can do for its user.

Crescent Technologies provides Software Testing servicesSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

WEB DESIGN TIPS. website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Through compelling design or thought-provoking content, a website cannot succeed. It needs to have a style that feeds into your website’s user experience and functionality while being easy to understand at first glance. Here we discuss some useful web design tips that will help you.

Mobile friendly web design

WEB DESIGN TIPS

In order to ensure your web design is making a positive impact, make sure your website is mobile friendly. Mobile-friendly web design can keep pace with the increasingly mobile world. A mobile-friendly web design work the exact same way across devices.

Use Larger Font Sizes in your web design

 WEB DESIGN TIPS

Use larger font sizes in your web design, which is one of the best web design tip, such as a minimum font size of 18 points for body text, where it makes sense. Readability on smaller screens, such as mobile devices has played a huge popularity.

Create More Space in your web design

WEB DESIGN TIPS

Minimize the amount of clutter in your web designs and include more space around and between elements to help guide your users through your site. Too much clutter in your web design can distract readers and make a website appear overly complicated. So create more space in your web design.

Easy to read website content

 WEB DESIGN TIPS

Another web design tip is to make the site more readable. If readability is high, users will be able to efficiently scan your site and take in the information without much effort. Don’t use too many font sizes in your web design.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Services, logo and brochure design services.

What is Software Testing Life Cycle (STLC)? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Just like developers follow the Software Development Life Cycle (SDLC) likewise testers also follow the Software Testing Life Cycle which is called as STLC. It is the sequence of activities carried out by the testing team from the beginning of the project till the end of the project.

It takes a sequence of steps that are carried out in order to validate the software. In STLC process, each activity is carried out in a planned and systematic way.

Below are the phases of STLC:

  1. Requirement analysis
  2. Test Planning
  3. Test case development
  4. Environment Setup
  5. Test Execution
  6. Test Cycle Closure

Diagram – Different stages in Software Test Life Cycle

What is Entry and Exit Criteria?

Entry Criteria: Entry Criteria gives the prerequisite items that must be completed before testing can begin.

Exit Criteria: Exit Criteria defines the items that must be completed before testing can be concluded

You have Entry and Exit Criteria for all levels in the Software Testing Life Cycle (STLC)

Requirement Analysis

This is the very first phase of Software testing Life cycle (STLC). During this phase of STLC, analyze and study the requirements.  In case of any confusion the QA team may setup a meeting with the clients and the stakeholders (Technical Leads, Business Analyst, System Architects and Client etc.) in order to clarify their doubts. This phase helps to identify the scope of the testing.

Once the QA team is clear with the requirements they will document the acceptance Criteria and get it approved by the Customers.

Activities to be done in Requirement analysis phase are given below:

  • Analyzing the System Requirement specifications from the testing point of view
  • Preparation of RTM that is Requirement Traceability Matrix
  • Identifying the testing techniques and testing types
  • Prioritizing the feature which need focused testing
  • Analyzing the Automation feasibility
  • Identifying the details about the testing environment where actual testing will be done

Deliverables (Outcome) of Requirement analysis phase are:

  • Requirement Traceability Matrix (RTM)
  • Automation feasibility report

Test Planning

This phase is also called Test Strategy phase. Typically, in this stage, a Senior QA manager will determine effort and cost estimates for the project and would prepare and finalize the Test Plan.

Activities

  • Preparation of test plan/strategy document for various types of testing
  • Test tool selection
  • Test effort estimation
  • Training requirement
  • Resource planning and determining roles and responsibilities.

Deliverables

  • Test plan /strategy document.
  • Effort estimation document.

Test Case Development

This phase involves creation, verification and rework of test cases & test scripts. Test data, is identified/created and is reviewed and then reworked as well. Activities

  • Create test cases, automation scripts (if applicable)
  • Review and baseline test cases and scripts
  • Create test data (If Test Environment is available)

Deliverables

  • Test cases/scripts
  • Test data

Test Environment setup

This phase includes the setup or installation process of software and hardware which is required for testing the application. In this phase the integration of the third party application is also carried out if required in the project.

After setting up the required software and hardware the installation of build is tested. Once the installation of build is successful and complete then the Test Data is generated.

After the creation of Test data the Smoke testing is executed on the build in order to check whether the basic functionalities are working fine or not. This phase can be done in parallel with the Test Case Development phase.

Activities to be done in Test Environment Setup phase are given below:

  • As per the Requirement and Architecture document the list of required software and hardware is prepared
  • Setting up of test environment
  • Creation of test data
  • Installation of build and execution of Smoke testing on it

Deliverables (Outcome) of Test Environment Setup phase are:

  • Test Environment setup is ready
  • Test Data is created
  • Results of Smoke testing

Test Execution

During this phase the testers will carry out the testing based on the test plans and the test cases prepared. Bugs will be reported back to the development team for correction and retesting will be performed.

Activities

  • Execute tests as per plan
  • Document test results, and log defects for failed cases
  • Map defects to test cases in RTM
  • Retest the Defect fixes
  • Track the defects to closure

Deliverables

  • Completed RTM with execution status
  • Test cases updated with results
  • Defect reports

Test Cycle Closure

Testing team will meet, discuss and analyze testing artifacts to identify strategies that have to be implemented in future, taking lessons from the current test cycle. The idea is to remove the process bottlenecks for future test cycles and share best practices for any similar projects in future. Activities

Activities to be done in Test Cycle Closure phase are given below:

  • To evaluate the test completion on the basis of Test Coverage and Software Quality
  • Documentation of the learning from the project
  • Analyzing the test results to find out the distribution of severe defects
  • Test Closure Report preparation

Deliverables (Outcome) of Test Cycle Closure phase are:

  • Report of Test Closure

In general, the software testing life Cycle involves planning, preparing, conducting, and reporting of tests. Some of the phases in the STLC are dependent on others; some can happen alongside each other. By understanding each phase in the STLC you can ensure your testing process is efficient and effective.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

Why Choose Digital Marketing Over Traditional Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

digital marketing, seo services

Digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new marketing. It is only obvious that the era of the internet will have its influence in every area of life. An indispensable part of any business which one cannot ignore is marketing. Many small businesses struggle with deciding which kind of marketing to do. It’s because their budget will only stretch to either digital marketing or traditional marketing, not both. Here are some benefits of Digital Marketing vs. Traditional Marketing:

Well, thanks to globalization and widespread of internet, social media and digital marketing are now becoming well integrated aspects of doing business.

Consumers are becoming well- aware and businesses have no option, but to adapt to the newer ways from the marketing and communication era to avoid losing out.

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop ups.
  • Blogs
  • Click bait links for viral content.

  The Benefits of Digital Marketing

Leveled field for competing: Solid digital marketing strategy allows any business to compete with any competitor on similar lines regardless of the size. A website with good repute, which allows its customers to a smooth customer journey, is exceptional. Generally a small retailer can use the very same tools and techniques as a big company to play out in the same market.

Lower cost: High advertising costs for advertising channels such as Yellow Pages, television, radio and magazine can be replaced for more effective and marginal costs by using digital marketing by establishing successful online marketing strategies.

 Easy analytics: You can see in real time what is or is not working for your business online and can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics. It helps to track the traffic coming to the website, almost simultaneously, measuring important facets such as the conversions, demographics of the audience, their locations, peak trading times and much more.

Real time results: You don’t have to wait weeks to raise your business.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, bounce rates and much more at the touch of a button.

Strategy Refinement:   Digital marketing enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously. While gathering and analyzing chunks of consumer data, strategies can be upgraded accordingly.

Brand Development: By maintaining website with quality worthy content targeting the needs and adding value to your target audience can be easier. It provides significant brand value and lead generation opportunities.

Greater exposure: Digital marketing opens up doors to an international platform for businesses because even a single marketing campaign can be viewed worldwide, the cost to do this using traditional methods would be considerable also once you have optimised the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.

 ViralDigital marketing helps businesses to instantaneously publicize online within a matter of few minutes .Usage of social media share buttons on website, email and social media channels may be the most effective for sharing breaking news and enabling your messages to be communicated on a larger scale and quicker.

Non Intrusive Communication : Digital marketing is a non – intrusive way of communicating commercial or fundraising messages to an audience, usually potential customers while giving them an option of opting out of the regular email alerts as per relevance, opposing the traditional marketing gimmicks such as calls and messages at inconvenient times Non-intrusive.

Greater engagement with Stakeholders: Digital marketing would aid clients and followers in viewing your website, looking at other available products and services, buying them, rating them as well as providing feedback which is visible to your market. A good website is the equivalent to an online visiting card, space for good publicity to enhance the hope of your business.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services