WHAT NOT TO DO WHEN USING SOCIAL MEDIA FOR BUSINESS

Social media is an essential piece of your business marketing strategy. It’s a delicate balance of sharing the right things, developing relevant content and effectively communicating with consumers both current and potential.

Whether your favorite network is Facebook, Twitter or Google+, there are certain things you should avoid doing if you want to grow your community and use your social media presence to form relationships.

Here are five common ones that you should immediately try to avoid:

 

Don’t Take the Bait

We’ve all seen them on every social platform where one can voice their opinion. Some people really just like to complain. Their intent is to upset others and elicit an emotional response.

So when someone posts a nasty or hostile comment regarding your brand, the knee jerk reaction is to call them out and defend your good name.

An angry comment is never personal, and it is for this reason that your response should be rational and positive. So, it is better to use the opportunity to showcase how effectively you can handle the haters and calmly address their grievances.

 

Don’t Delete Negative Comments and Reviews

When someone posts something less than flattering about your business, it can be tempting to remove it, especially if it’s on your own social media page.

It’s important for people to see how your business handles negativity. So instead of deleting, leave the posts up and reply in a gracious, professional manner that impresses the customers reading it.

 

Don’t Post Controversial Content

While it’s okay to share your opinion, your business should never post anything controversial or divisive on a business page just to stir up comments or reactions.

The topics or news that could be too controversial—i.e. religion, race, politics is best not to broadcast it all over the internet.

Stay neutral and you won’t have to worry about stirring up negative feedback on your page’s newsfeed.

 

Don’t Constantly Promote Yourself

While you should share your experiences and the value of your business, products, and services, balance your self-promotion by promoting and helping others.

As a business person, there is a real need to engage with social media marketing to increase brand awareness and encourage customer engagement – not because we are trying to solely increase sales.

 

Lie or Mislead

Marketing often involves emphasizing the positive features of a product or service without going into the fine detail. However, social media offers a direct channel between businesses and their customers, making it important to always tell the truth.

Misleading the customers is never a good idea, and can not only hurt your reputation, but it can also hurt your brand over the long term.

Social media can be a huge part of a successful marketing campaign. However, even small mistakes can lead to reputation damage, scaring customers away. And avoiding these five activities will get you moving on the right path.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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5 On Page Optimization “Must Haves”

Search Engine Optimization or SEO is a list of specific online tasks designed to enhance your website’s online ranking in search engines.

It will help you reach your targeted audience in the places they search on the internet for the products and services that you offer.

What makes up on page optimization? Well, there’s quite a bit. And each part of on-page optimization plays a vital role in its own way.

The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines’ results pages. Typically, on-page optimization includes:

 

The Length and Quality of Content

The content of a page is what makes it worthy of a search result position. However, it’s not quantity over quality. Both quality and length are extremely important for on-page optimization, and one should never be sacrificed for the other.

Quality aside, you need to make sure your content does not come with a due date, and it’s always relevant for your intended market.

However, checking competitors domains and the content on their site is great to determine how long your content should be to compete well against them.

 

Meta Titles & Meta Descriptions

Meta titles, or page titles, are the titles that Google displays on search engine result pages (SERPs). Meta descriptions are a short description of what the page is about that is displayed underneath the meta title.

Reflecting the title tag and page content, you should create a meta description that will show up in search engine results. People should want to click over to your site when they read this short burst of text, so be inspiring and energetic in your word choice.

 

H1s

The H1 is an HTML (Hypertext Markup Language) heading tag that indicates the main topic on a web page. It is the main title of a site page that communicates to Google and other search engines.

The H1 tag is important because it’s the highest level tag that shows what your page is about, and as a result, search engines like Google give this tag more weight over other headings like H2s, so it helps improve your ranking when you use it correctly.

 

Internal Linking

Simply speaking, Internal links are links that go from one page on a domain to a different page on the same domain. It can be linking to categories or main site navigation, within articles to related content or the footer.

Internal link building has several advantages as it helps build page authority, usability, connections between web pages, user experience, and potentially your rankings.

With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable.

 

Image Alt Text

An alt text, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.

This helps to optimize a page by communicating to Google what the content in an image is about in another way. This alone could be the deciding factor between ranking above a competitor on SERPs.

To optimize image alt text, refer to the keyword research done for a site and use the keyword that is targeted in the content that the image is paired with.

Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.

These are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, however, when used together, they can help to improve your site traffic.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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5 WEBSITE ISSUES THAT ARE NIGHTMARES TO A SEO

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known, make relationships and ultimately sell your service or product.

This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue. The saddest part is that most of the issues are trivial which can be easily avoided if a little care is taken.

Here are the 5 most common website issues that usually give nightmares to even an expert SEO.

 

Website Errors

It is not uncommon for a large website to have errors. This can be a result of taking down a page or changing the URL without redirecting it. Make time on a regular basis to do a technical audit of your site to ensure that you are not only catching the errors but fixing them.

Install a free tool like Google Search Console on your website. This will help you monitor broken links, find server errors and receive important notifications on the overall health of your website.

Fewer errors mean a better user experience and potential improvements in your SEO.

 

Website Loading Time

The loading speed of your website will have a direct impact on the SEO ranking, as it depends on the time a visitor has to wait until your page is completely loaded.

Users are less likely to stay on a website that takes ages to load and Google will certainly penalize your website for being too slow.

Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements needs to be considered to offer the best experience possible).

A website designer should always look to preserve index URLs and should also check the 301 redirects that will preserve the rank and visibility of the site. For this, you should definitely hire an SEO expert.

 

Website Downtime

Your website’s rankings will be affected when your site goes down for a lengthy amount of time. However, if your site drops from Google’s index then the situation is a lot worse, depending on your authority on your site will determine how quickly you re-rank your website.

Your listings would not be deleted for a short downtime, however, if you rely on popular keywords your sites rank might fall depending on how competitive the category you are in is.

 

Mobile Optimisation

With the increasing usability nowadays, most of the internet traffic comes from mobile devices now.

If your website is not optimized for mobile browsing, then you are likely turning off most of the people who would ever visit your website. When coupled with the penalties that search engines levy upon poorly-optimized sites, it should be clear that mobile optimization is crucial.

 

Obtaining an SSL

When SSL certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’.

But when your website is shifting from HTTP to https, you must ensure to apply redirects and change the settings in Google console. This task, if not done properly your website traffic to the new URL will dip as Google consider the two websites are different ones.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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WHAT DOES A DIGITAL MARKETER DO?

Digital marketing, by definition, is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Then, a Digital marketer will be in charge of driving the brand awareness and lead generation of the company through all these digital channels.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic.

Here’s a brief outline of what a digital marketer does to promote a company’s product or service.

 

Lead Generation

The term lead generation is one that you frequently hear if you’re in the online sales and marketing world. Lead generation is where the sales process begins. It’s where companies attract leads with the intention of nurturing them into becoming paying customers.

So, the most important concern of a digital marketer will be in generating client leads and different techniques of lead generation. Some of them include:

  • Pay Per Click Campaigns (PPC)
  • Content Marketing
  • Landing Page Optimization
  • SEO Campaigns
  • Social Media Campaigns

 

SEO & SEM

A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Digital marketers dedicate a large part of their time understanding how potential clients search for the things they need. Here are some techniques on how it is done:

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.

 

Social Networking

A digital marketer play a critical role in enhancing the online presence and brand awareness of any company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

A digital marketer should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

 

Technical Knowledge

On top of generating leads, digital marketers need to stay on top of their technical game also.

Did you know if your website doesn’t load in three seconds Google imposes an SEO penalty? There are all kinds of obscure allowances digital marketers must continually keep abreast of.

Also, a digital marketer should be familiar with basic technical terminology to understand how users interact with content.

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. So every Digital marketing Company requires a special kind of person as it require skills, knowledge, and experience of a variety of different professionals.

 

Crescent Technologies provides SEO services, Digital Marketing services, and Website Design Services, logo and brochure design services.

 

 

 

 

TIPS AND TRICKS FOR SOCIAL MEDIA MARKETING

Social Media Optimization (SMO) refers to the techniques and tactics used to build brand awareness on social media platforms, by posting interesting updates and useful content that people are compelled to share and engage with.

SMO is the next step in social media marketing that enables you to spread the reach of your business and escalate opportunities for people to link to your main business page.

Here are some Social Media Optimization Techniques you can use to boost your social marketing activities:

 

Integrate Social into Your Website

To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following simple steps:

  • Incorporate social sharing tools into your website.
  • Include direct web links to your social media channels from your website and also from your social media profile back to your website.
  • Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links.

 

Use Keywords in Your Posts

If you want to maximize exposure of your social media profiles, keywords play a very strong role. Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.

Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.

 

Focus On Content

In Social media, it is important to add fresh content regularly. So create content that is relevant, interesting and useful to your audience. You should post your content as well as business updates, at least 2-3 times every day, on each social network. Also, find the optimal time to post updates so that they drive maximum engagement.

Create a schedule of posting regularly, but don’t let quantity outweigh the quality of your posts.

 

Grow your follower base

The total number of followers and connections your social media profiles contains have a great influence on your website rankings. You need to grow your following in an organic way. Even though it is a slow process, it will be effective in the long run.

Networking starts by reaching out to others and initiating the relationship. So it is important to participate in conversations,  follow customer base, and to share helpful content from both your website and other relevant sites.

 

Be Consistent

One of the best ways to grow your following and increase engagement on social media is to be there consistently.

If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.

Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share.

Make sure that you aren’t posting too much of a certain type of content and not enough of another.

 

Track Your Efforts & Always Improve

Without continuously analyzing your efforts, you’ll never know how one campaign did over another.

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.

SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

The techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible are referred to as Search Engine Optimization (SEO). Search engines prowl the Web, taking notes of everything they encounter. The engine’s algorithms spit out a list of relevant results, when a user types something into the search engine or when makes a search query. In such a situation, the search engine is the deciding factor. What a website can do is ensure that its content is good, and proper and trust that the search engine will recommend it whenever appropriate.
But there is lots of competition in today’s online marketplace. So it’s not even enough to just make the list; it’s necessary for a website to stay near the top. Anything too far down the list of results and that website might as well have never been displayed in the first place. Being buried on page three or later is akin to being completely out of sight, and subsequently out of mind.
So SEO consists of ways a website can make itself as attractive as possible to search engines. So that when they output their search results, the website is as visible as possible. These techniques consist:
• Internal tweaks to ensure the code adheres to Web standards and is easily accessible to search engine indexing efforts
• Internal metadata specifically meant for search spiders to read and catalogue
• Utilizing the right keywords within the website’s content so that search engines will more strongly associate those terms with the website
• Submitting sitemaps, or complete “roadmaps” of a website, directly to search engines so they don’t have to work as hard to ‘discover’ the site
• Accumulating reputable backlinks, or links to the website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement
• Fresh and interesting content that brings in traffic and makes our site increasingly prominent in use, thereby aiding in its search result placement.
SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank the website and for more web traffic. It happens naturally, through efforts of self-promotion.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

 

WHAT IS SEO?

WHAT IS SEO?

Search engine optimization is nowadays more important than ever. Every webmaster to understand the true meaning of SEO as well as the potential it creates for every business, search engine optimization is necessary.

A set of rules that can be followed by website (or blog) owners to optimize the websites for search engines is Search engine optimization or SEO in short. It improves their search engine rankings. It is a great way to increase the quality of the websites by making them user- friendly, faster and easier to navigate. The whole process has a number of rules, a number of stages and a set of controls, thus SEO can also be considered as a framework.

Why is SEO important?

SEO marketing is more important than ever in today’s competitive market. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If we have a website, blog or online store, SEO can help our business grow and meet the business objectives.

SEO is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So take advantage of this and gain visitors to the website or customers to our online store we need to in the top positions.
  • Good SEO practices improve the user experience and usability of a website. SEO is not only about search engines.
  • Having a presence in the top positions for the keywords the user search increases the website’s trust.
  • SEO is good for the social promotion of websites.
  • People who find our website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big website.
  • Websites with more than one author can benefit from SEO in a direct and indirect way.
  • Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO can put us ahead of the competition. The search engine optimized website is more likely to have more customers and make more sales if two websites are selling the same thing.

The above definition may sound complicated for beginners to SEO.  In simpler terms, Search Engine Optimization is a way to improve our website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. Optimizing our website for search engines will give us an advantage over non-optimized sites and it increases the chances to rank higher.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

FUNCTIONAL TESTING.

 

FUNCTIONAL TESTINGis a kind of black box testing where test cases are prepared to keep the specifications in mind. This form of testing is done to check if the system is in compliance with the client’s requirements. Basically, in case of functional testing the following checks are important:

  • The tester needs to be very clear about the functionality that the application is supposed to perform.
  • In order to test the application, it is very important to have the right set of data.
  • The output of the application for the test data provided should be checked as per the functional specification defined.
  • The test cases must cover all possible test scenarios.
  • The actual result for a given input should be recorded and checked against the expected output.

Types of functional testing include:

  1. Unit Testing
  2. Integration Testing
  3. System Testing
  4. Acceptance Testing
  5. Integration Testing
  6. Non-Functional Testing

A type of testing done against the non functional requirements is the non Functional Testing. Most of the criteria are not considered in functional testing. It is used to check the readiness of a system. Non-functional requirements tend to be those that reflect the quality of the product. After the completion of Functional Testing, non functional testing can be started. The non functional tests can be effective by using testing tools. Non functional testing has a great influence on customer and user satisfaction with the product. The types of non-functional testing are as follows:

Performance Testing

  1. Security Testing
  2. Usability Testing
  3. Portability Testing
  4. Portability Testing

How the change of environment changes the performance of the software is tested using portability testing. How the software works on different operating systems or if it is a web-based application, it would be checked for performance on different web browsers etc are tested. If the customer intends to use the software application for more than one platform, this form of testing is important. This form of testing is a subset of system testing.

Usability Testing

Usability testing is a process in which the testers test the product to check how easy it would be for the user to use the user interface or in other words the software is tested for its user-friendliness. It is a form of black box testing. Usability testing assures the end user that the software is of good quality and easy to use. This type of testing very essential in order to satisfy the customers and it needs to be planned well. If planned properly, this activity can be highly beneficial and economical.

Performance Testing

Subjects such as network delay, data rendering, database transaction processing, load balancing between servers are generally uncovered during performance testing. In other words, rather than finding defects in the actual software, performance testing focuses on testing performance issues. It is important to have stability, scalability and speed which means good response time and data rendering. So it’s important to conduct performance testing in any software.

Regression Testing

Once a defect is detected in the system it is immediately sent for fixing. However, once the defect is fixed it is important to carry out intense testing in order to check that changes made in the code have not affected any other area of the system. Regression testing is carried out to ensure that bug fixing has not caused any functionality or business logic violation. Regression testing helps in minimizing gaps in the testing process. It ensures that the application has no defects before it is sent for next testing phase.

Crescent Technologies is one of the unique and client-centric software company in Cochin, Kerala. Our strength is in Digital Marketing, Application Development, Web Designing, Logo and Brochure Designing which blends creativity and innovation.

ADVANTAGES OF SOCIAL MEDIA MARKETING

ADVANTAGES OF SOCIAL MEDIA MARKETING

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

Increased Brand Awareness

The most cost-efficient digital marketing methods used to syndicate content and increase our business visibility is using social media. We will be engaging with a broad audience of consumers by implementing a social media strategy that will greatly increase our brand recognition. Create social media profiles for our business. Start to interact with others. Get employees, business partners, and sponsors to “like” and “share” our page. People interact with our content will increase our brand awareness, thus begin building our reputation as a business.

More Inbound Traffic

Our inbound traffic is limited to our usual customers without marketing our business on social media.  Each social media profile we add to our marketing mix is a gateway to our website. Every piece of content we post is another opportunity to acquire a new customer. The people familiar with our brand are likely searching for the same keywords we already rank for. It’s much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as part of your marketing strategy. Syndicating our content on as many platforms as possible allows the individuals to organically reach our business.

Improved Search Engine Rankings

For achieving higher page rankings search engine optimization is very important and obtaining traffic to our business website. Posting on social media might get our business some site traffic, more effort than that is required to see significant success. Social media doesn’t directly increase search engine rankings. If our business website isn’t ranked towards the top of search engine results, we should probably adjust our search engine optimization strategy. Blogs, infographics, case studies, business information, and employee photos will make our business’s social media profile intriguing and credible. Once we begin posting quality content, we will begin to build a social media community where followers will “like” and “share” our content.

Better Customer Satisfaction

Social media is a networking and communication platform. In order to humanize our company, creating a voice for our company through these platforms is important. Customers appreciate knowing that when they post comments on our pages, they will receive a personalized response rather than an automated message.

Cost-Effective

The most cost-efficient part of an advertising strategy is the social media marketing. Creating a profile and signing up is free for almost all social networking platforms. Any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics. An advantage of social media is being cost-effective. We can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

Crescent Technologies

Logo Design

Logo design tips

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.

These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example: Sony, Coca-Cola, IBM.

There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means we may not be the only company that owns the logo.

The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.

When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:

  1. A fixed amount of initial variations
  2. A set turnaround time
  3. An amount of designers assigned to work on each project
  4. A fixed amount of changes included in the package
  5. A fixed price
  6. Additional services offered (such as stationery design)
  7. A set amount of files included in the final logo kit (description of each file)
  8. Refund policy
  9. Redraw policy