The use of various digital techniques and channels to connect with customers where they spend much of their time: online is Digital marketing. There is a spectrum of techniques that fall under the umbrella of “digital marketing”, from the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures etc.
Digital Marketing Tactics and Examples
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Marketers can support a larger campaign through the free and paid channels, depending on the goals of their marketing strategy.
For example, A content marketer can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Through paid and organic posts on the business’s social media accounts, the company’s social media marketer might then help promote these blog posts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. Here are some of the most common digital marketing tactics and the channels involved in each one.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing our website to “rank” higher in search engine results pages. It thereby increases the amount of organic (or free) traffic our website receives. The channels that benefit from SEO include:
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in our content marketing strategy include:
- Blog posts.
- Ebooks and whitepapers.
- Online brochures and lookbooks.
Social Media Marketing
This practice promotes our brand and our content on social media channels to increase brand awareness, drive traffic, and generate leads for our business. The channels we can use in social media marketing include:
PPC is A method of driving traffic to our website by paying a publisher every time when our ad is clicked is Pay-Per-Click (PPC). Google AdWords is one of the most common types of PPC, which allows us to pay for top slots on Google’s search engine results in pages at a price “per click” of the links we place. Other channels where we use PPC include:
- Paid ads on Facebook.
- Promoted Tweets on Twitter.
- Sponsored Messages on LinkedIn.