HOW DO YOU DEFINE DIGITAL MARKETING?

HOW DO YOU DEFINE DIGITAL MARKETING?

The use of various digital techniques and channels to connect with customers where they spend much of their time: online is Digital marketing. There is a spectrum of techniques that fall under the umbrella of “digital marketing”, from the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures etc.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Marketers can support a larger campaign through the free and paid channels, depending on the goals of their marketing strategy.

For example, A content marketer can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Through paid and organic posts on the business’s social media accounts, the company’s social media marketer might then help promote these blog posts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. Here are some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing our website to “rank” higher in search engine results pages. It thereby increases the amount of organic (or free) traffic our website receives. The channels that benefit from SEO include:

  • Websites.
  • Blogs.
  • Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in our content marketing strategy include:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.

Social Media Marketing

This practice promotes our brand and our content on social media channels to increase brand awareness, drive traffic, and generate leads for our business. The channels we can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

PPC is A method of driving traffic to our website by paying a publisher every time when our ad is clicked is Pay-Per-Click (PPC). Google AdWords is one of the most common types of PPC, which allows us to pay for top slots on Google’s search engine results in pages at a price “per click” of the links we place. Other channels where we  use PPC include:

  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

The techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible are referred to as Search Engine Optimization (SEO). Search engines prowl the Web, taking notes of everything they encounter. The engine’s algorithms spit out a list of relevant results, when a user types something into the search engine or when makes a search query. In such a situation, the search engine is the deciding factor. What a website can do is ensure that its content is good, and proper and trust that the search engine will recommend it whenever appropriate.
But there is lots of competition in today’s online marketplace. So it’s not even enough to just make the list; it’s necessary for a website to stay near the top. Anything too far down the list of results and that website might as well have never been displayed in the first place. Being buried on page three or later is akin to being completely out of sight, and subsequently out of mind.
So SEO consists of ways a website can make itself as attractive as possible to search engines. So that when they output their search results, the website is as visible as possible. These techniques consist:
• Internal tweaks to ensure the code adheres to Web standards and is easily accessible to search engine indexing efforts
• Internal metadata specifically meant for search spiders to read and catalogue
• Utilizing the right keywords within the website’s content so that search engines will more strongly associate those terms with the website
• Submitting sitemaps, or complete “roadmaps” of a website, directly to search engines so they don’t have to work as hard to ‘discover’ the site
• Accumulating reputable backlinks, or links to the website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement
• Fresh and interesting content that brings in traffic and makes our site increasingly prominent in use, thereby aiding in its search result placement.
SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank the website and for more web traffic. It happens naturally, through efforts of self-promotion.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

 

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

SMM does not involve search engines but does play a key role in a website’s exposure and online marketing efforts. Working through social media is relatively cheap and holds the promise of incredibly lucrative growth if done properly, whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM).

Having seen the power and reach of viral content, companies have flocked to the Social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • social networks, such as Facebook and Twitter
  • streaming video services, like YouTube
  • location check-ins, like Foursquare
  • image sharing, like Instagram and Pinterest
  • blogs

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Marketing should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SMO works through social media, Search Engine Optimization works through search engines. Successful SMO does impact a website’s search rankings, as positive social feedback in the forms of Likes, Shares etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

TIPS TO DESIGN A GREAT BROCHURE

TIPS TO DESIGN A GREAT BROCHURE

A brochure distinctly and succinctly details what we can do for our customers and what our business is about. It is a type of leaflet featuring a variety of information about a company, an event, a campaign, a product or a service. A brochure can be a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded. A brochure can be an important lead-nurturing marketing strategy.

A professional brochure can increase the target, educate its readers, can convey good credibility to the company, and persuade consumers to take action. Creating a quality brochure is a challenge for many graphic designers. Here are some tips on how our graphic designer can create the best brochure design for our brand:

Know the objective.

It’s important to understand what our brochure is for. It makes our design effective. The purpose of the brochure should point in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? We can properly choose the design for a brochure by knowing the objective of the brochure. A brochure is a communication design. Everything we put into the brochure is a direct communication with the audience.

Know the customers.

It’s important to know our target market since a brochure is a communication tool. By this way, we will be able to capture their interests. For example, if we are targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. More effective it will be if we pinpoint the needs and wants of our target market more on the brochure.

Be creative, be unique.

To set us apart from our competition, creativity is important. uniqueness is paramount in this time and age when the level of creativity of designers is staggering. Through creativity, strengthen the brand’s identity and aim for a design that is original and unique, and is also important that its uniqueness is recognizable.

Avoid big words

For brochures, simple English is the best route to take. Lesser the credibility we will receive, the more complex words we use. We don’t have to impress our audience with fuzzy words. More we use them, the harder it is for us to convey the main point.

Go straight to the point.

Never list down all the achievements and successes of our company. Also, try to avoid putting all the information about our product or service. Too much information will just confuse the readers and dilute the main point of the brochure. Focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.

Put an emphasis on the headline.

A brochure headline should instantly tell the readers what the leaflet is all about. If the brochure is for advertising. The headline should convey the product or service being offered and what it can do for its user.

Crescent Technologies provides Software Testing servicesSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

Logo Design

Logo design tips

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.

These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example: Sony, Coca-Cola, IBM.

There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means we may not be the only company that owns the logo.

The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.

When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:

  1. A fixed amount of initial variations
  2. A set turnaround time
  3. An amount of designers assigned to work on each project
  4. A fixed amount of changes included in the package
  5. A fixed price
  6. Additional services offered (such as stationery design)
  7. A set amount of files included in the final logo kit (description of each file)
  8. Refund policy
  9. Redraw policy

SOFTWARE TESTING.

We all make mistakes. Some of those mistakes are unimportant, but some of them are expensive or dangerous. To ensure that what we create does what it’s supposed to do software testing is important. Software testing is essential since it makes sure of the customer’s reliability and their satisfaction in the application. For quality product delivery, for an effective performance of software or software application, to ensure the results software testing is necessary.

“I get paid to tell people that they have made mistakes!!”

WHAT IS SOFTWARE TESTING?

An activity to check whether the actual results match the expected results and to ensure that the software system is defect free is software testing. It involves execution of a software component or system component to evaluate one or more properties of interest. It’s the process of validating and verifying a software program or application or product. Testing is a process rather than a single activity. Every software product release is done only after testing since software testing is the backbone for the software industry. No amount of testing can prove software right; a single test can prove software wrong.

software testing

AUTOMATION TESTING

It takes automation tool support to execute the test cases. Automated testing is good for large project. Automation Testing uses automation tools to run tests that repeat predefined actions and matches the developed program’s real results. If the project prospects and results align, and is behaving as it should, and you are likely bug free. If not aligned, there is a problem that requires to be addressed. You have to look at your code, change it, and continue testing until the actual and expected outcomes align.

MANUAL TESTING:

To run tests manually, software developers uses Manual testing method. They are carried out manually as well as automatically. Their types are

Black Box Testing: Tests the functionalities and requirements of the system. It does not test the internal part of the system.

White Box Testing (Glass box Testing): It is based on information of the internal logic of an application’s code. Works on Internal working code of the system.

Integration Testing: Testing method to verify joint functionality after integration. Type of testing applicable to client/server and the distributed systems.

Unit Testing: Test specific component of software or module which is done by programmers and not by testers.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

 

 

THE IMPORTANCE OF KEYWORDS TO SEARCH ENGINE OPTIMIZATION

THE IMPORTANCE OF KEYWORDS TO SEARCH ENGINE OPTIMIZATION

The majority of people look for products and services online.  The first thing they do is to type in a keyword phrase into the search box. In Digital Marketing, keywords are singular words or phrases that are used to attract specific audiences to our website. To get desired results from search engine optimization campaigns, knowing and identifying keywords will help digital marketers and businessmen a lot. A proper keyword search lies at the heart of a successful marketing campaign. The objective, of course, is to turn those visits into conversions. When every user performs a search, they utilize certain words or phrases either by typing or by voice, in a specific search engine. To lead our target audience into our site, the proper choice and optimization of these words are necessary.

Keywords research helps our target audience to search and find us through the common words and terms they speak or use. Our keywords must stand out. This builds up our contacts and paves way for potential customers. Keywords help us identify relevant words or phrases that are overall linked to the theme of our website. This puts our website in a good place with search engines. A keyword research helps us save money by letting us focus only on keywords that will deliver results rather than on keywords that will not generate any traffic.

For business marketers to sell their products and services online, the development of effective internet marketing tools has created a wider space. People depend on keywords and search engine result pages before they make a purchase online. They never go beyond the first page of the search engine to look for options. If customers are searching for you and the search terms they put are not within your site’s content, it is very likely that they will not be able to find you.

The mistakes often made at the start of the SEO process:

  • Not thinking broadly enough about which keywords could be effective.
  • Selecting keywords that people don’t actually search for.
  • Being unaware of which search terms are most popular among customers.

Search engines are working on behalf of the end users, not for the Web site owners. In order to guarantee returning relevant traffic, our content needs to be engaging and relevant.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.