A brochure distinctly and succinctly details what we can do for our customers and what our business is about. It is a type of leaflet featuring a variety of information about a company, an event, a campaign, a product or a service. A brochure can be a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded. A brochure can be an important lead-nurturing marketing strategy.
A professional brochure can increase the target, educate its readers, can convey good credibility to the company, and persuade consumers to take action. Creating a quality brochure is a challenge for many graphic designers. Here are some tips on how our graphic designer can create the best brochure design for our brand:
Know the objective.
It’s important to understand what our brochure is for. It makes our design effective. The purpose of the brochure should point in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? We can properly choose the design for a brochure by knowing the objective of the brochure. A brochure is a communication design. Everything we put into the brochure is a direct communication with the audience.
Know the customers.
It’s important to know our target market since a brochure is a communication tool. By this way, we will be able to capture their interests. For example, if we are targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. More effective it will be if we pinpoint the needs and wants of our target market more on the brochure.
Be creative, be unique.
To set us apart from our competition, creativity is important. uniqueness is paramount in this time and age when the level of creativity of designers is staggering. Through creativity, strengthen the brand’s identity and aim for a design that is original and unique, and is also important that its uniqueness is recognizable.
Avoid big words
For brochures, simple English is the best route to take. Lesser the credibility we will receive, the more complex words we use. We don’t have to impress our audience with fuzzy words. More we use them, the harder it is for us to convey the main point.
Go straight to the point.
Never list down all the achievements and successes of our company. Also, try to avoid putting all the information about our product or service. Too much information will just confuse the readers and dilute the main point of the brochure. Focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.
Put an emphasis on the headline.
A brochure headline should instantly tell the readers what the leaflet is all about. If the brochure is for advertising. The headline should convey the product or service being offered and what it can do for its user.