5 On Page Optimization “Must Haves”

Search Engine Optimization or SEO is a list of specific online tasks designed to enhance your website’s online ranking in search engines.

It will help you reach your targeted audience in the places they search on the internet for the products and services that you offer.

What makes up on page optimization? Well, there’s quite a bit. And each part of on-page optimization plays a vital role in its own way.

The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines’ results pages. Typically, on-page optimization includes:

 

The Length and Quality of Content

The content of a page is what makes it worthy of a search result position. However, it’s not quantity over quality. Both quality and length are extremely important for on-page optimization, and one should never be sacrificed for the other.

Quality aside, you need to make sure your content does not come with a due date, and it’s always relevant for your intended market.

However, checking competitors domains and the content on their site is great to determine how long your content should be to compete well against them.

 

Meta Titles & Meta Descriptions

Meta titles, or page titles, are the titles that Google displays on search engine result pages (SERPs). Meta descriptions are a short description of what the page is about that is displayed underneath the meta title.

Reflecting the title tag and page content, you should create a meta description that will show up in search engine results. People should want to click over to your site when they read this short burst of text, so be inspiring and energetic in your word choice.

 

H1s

The H1 is an HTML (Hypertext Markup Language) heading tag that indicates the main topic on a web page. It is the main title of a site page that communicates to Google and other search engines.

The H1 tag is important because it’s the highest level tag that shows what your page is about, and as a result, search engines like Google give this tag more weight over other headings like H2s, so it helps improve your ranking when you use it correctly.

 

Internal Linking

Simply speaking, Internal links are links that go from one page on a domain to a different page on the same domain. It can be linking to categories or main site navigation, within articles to related content or the footer.

Internal link building has several advantages as it helps build page authority, usability, connections between web pages, user experience, and potentially your rankings.

With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable.

 

Image Alt Text

An alt text, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.

This helps to optimize a page by communicating to Google what the content in an image is about in another way. This alone could be the deciding factor between ranking above a competitor on SERPs.

To optimize image alt text, refer to the keyword research done for a site and use the keyword that is targeted in the content that the image is paired with.

Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.

These are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, however, when used together, they can help to improve your site traffic.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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5 WEBSITE ISSUES THAT ARE NIGHTMARES TO A SEO

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known, make relationships and ultimately sell your service or product.

This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue. The saddest part is that most of the issues are trivial which can be easily avoided if a little care is taken.

Here are the 5 most common website issues that usually give nightmares to even an expert SEO.

 

Website Errors

It is not uncommon for a large website to have errors. This can be a result of taking down a page or changing the URL without redirecting it. Make time on a regular basis to do a technical audit of your site to ensure that you are not only catching the errors but fixing them.

Install a free tool like Google Search Console on your website. This will help you monitor broken links, find server errors and receive important notifications on the overall health of your website.

Fewer errors mean a better user experience and potential improvements in your SEO.

 

Website Loading Time

The loading speed of your website will have a direct impact on the SEO ranking, as it depends on the time a visitor has to wait until your page is completely loaded.

Users are less likely to stay on a website that takes ages to load and Google will certainly penalize your website for being too slow.

Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements needs to be considered to offer the best experience possible).

A website designer should always look to preserve index URLs and should also check the 301 redirects that will preserve the rank and visibility of the site. For this, you should definitely hire an SEO expert.

 

Website Downtime

Your website’s rankings will be affected when your site goes down for a lengthy amount of time. However, if your site drops from Google’s index then the situation is a lot worse, depending on your authority on your site will determine how quickly you re-rank your website.

Your listings would not be deleted for a short downtime, however, if you rely on popular keywords your sites rank might fall depending on how competitive the category you are in is.

 

Mobile Optimisation

With the increasing usability nowadays, most of the internet traffic comes from mobile devices now.

If your website is not optimized for mobile browsing, then you are likely turning off most of the people who would ever visit your website. When coupled with the penalties that search engines levy upon poorly-optimized sites, it should be clear that mobile optimization is crucial.

 

Obtaining an SSL

When SSL certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’.

But when your website is shifting from HTTP to https, you must ensure to apply redirects and change the settings in Google console. This task, if not done properly your website traffic to the new URL will dip as Google consider the two websites are different ones.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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WHAT DOES A DIGITAL MARKETER DO?

Digital marketing, by definition, is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Then, a Digital marketer will be in charge of driving the brand awareness and lead generation of the company through all these digital channels.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic.

Here’s a brief outline of what a digital marketer does to promote a company’s product or service.

 

Lead Generation

The term lead generation is one that you frequently hear if you’re in the online sales and marketing world. Lead generation is where the sales process begins. It’s where companies attract leads with the intention of nurturing them into becoming paying customers.

So, the most important concern of a digital marketer will be in generating client leads and different techniques of lead generation. Some of them include:

  • Pay Per Click Campaigns (PPC)
  • Content Marketing
  • Landing Page Optimization
  • SEO Campaigns
  • Social Media Campaigns

 

SEO & SEM

A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Digital marketers dedicate a large part of their time understanding how potential clients search for the things they need. Here are some techniques on how it is done:

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.

 

Social Networking

A digital marketer play a critical role in enhancing the online presence and brand awareness of any company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

A digital marketer should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

 

Technical Knowledge

On top of generating leads, digital marketers need to stay on top of their technical game also.

Did you know if your website doesn’t load in three seconds Google imposes an SEO penalty? There are all kinds of obscure allowances digital marketers must continually keep abreast of.

Also, a digital marketer should be familiar with basic technical terminology to understand how users interact with content.

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. So every Digital marketing Company requires a special kind of person as it require skills, knowledge, and experience of a variety of different professionals.

 

Crescent Technologies provides SEO services, Digital Marketing services, and Website Design Services, logo and brochure design services.

 

 

 

 

HOW DO YOU DEFINE DIGITAL MARKETING?

HOW DO YOU DEFINE DIGITAL MARKETING?

The use of various digital techniques and channels to connect with customers where they spend much of their time: online is Digital marketing. There is a spectrum of techniques that fall under the umbrella of “digital marketing”, from the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures etc.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Marketers can support a larger campaign through the free and paid channels, depending on the goals of their marketing strategy.

For example, A content marketer can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Through paid and organic posts on the business’s social media accounts, the company’s social media marketer might then help promote these blog posts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. Here are some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing our website to “rank” higher in search engine results pages. It thereby increases the amount of organic (or free) traffic our website receives. The channels that benefit from SEO include:

  • Websites.
  • Blogs.
  • Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in our content marketing strategy include:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.

Social Media Marketing

This practice promotes our brand and our content on social media channels to increase brand awareness, drive traffic, and generate leads for our business. The channels we can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

PPC is A method of driving traffic to our website by paying a publisher every time when our ad is clicked is Pay-Per-Click (PPC). Google AdWords is one of the most common types of PPC, which allows us to pay for top slots on Google’s search engine results in pages at a price “per click” of the links we place. Other channels where we  use PPC include:

  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

The techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible are referred to as Search Engine Optimization (SEO). Search engines prowl the Web, taking notes of everything they encounter. The engine’s algorithms spit out a list of relevant results, when a user types something into the search engine or when makes a search query. In such a situation, the search engine is the deciding factor. What a website can do is ensure that its content is good, and proper and trust that the search engine will recommend it whenever appropriate.
But there is lots of competition in today’s online marketplace. So it’s not even enough to just make the list; it’s necessary for a website to stay near the top. Anything too far down the list of results and that website might as well have never been displayed in the first place. Being buried on page three or later is akin to being completely out of sight, and subsequently out of mind.
So SEO consists of ways a website can make itself as attractive as possible to search engines. So that when they output their search results, the website is as visible as possible. These techniques consist:
• Internal tweaks to ensure the code adheres to Web standards and is easily accessible to search engine indexing efforts
• Internal metadata specifically meant for search spiders to read and catalogue
• Utilizing the right keywords within the website’s content so that search engines will more strongly associate those terms with the website
• Submitting sitemaps, or complete “roadmaps” of a website, directly to search engines so they don’t have to work as hard to ‘discover’ the site
• Accumulating reputable backlinks, or links to the website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement
• Fresh and interesting content that brings in traffic and makes our site increasingly prominent in use, thereby aiding in its search result placement.
SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank the website and for more web traffic. It happens naturally, through efforts of self-promotion.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

 

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

SMM does not involve search engines but does play a key role in a website’s exposure and online marketing efforts. Working through social media is relatively cheap and holds the promise of incredibly lucrative growth if done properly, whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM).

Having seen the power and reach of viral content, companies have flocked to the Social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • social networks, such as Facebook and Twitter
  • streaming video services, like YouTube
  • location check-ins, like Foursquare
  • image sharing, like Instagram and Pinterest
  • blogs

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Marketing should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SMO works through social media, Search Engine Optimization works through search engines. Successful SMO does impact a website’s search rankings, as positive social feedback in the forms of Likes, Shares etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

TIPS TO DESIGN A GREAT BROCHURE

TIPS TO DESIGN A GREAT BROCHURE

A brochure distinctly and succinctly details what we can do for our customers and what our business is about. It is a type of leaflet featuring a variety of information about a company, an event, a campaign, a product or a service. A brochure can be a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded. A brochure can be an important lead-nurturing marketing strategy.

A professional brochure can increase the target, educate its readers, can convey good credibility to the company, and persuade consumers to take action. Creating a quality brochure is a challenge for many graphic designers. Here are some tips on how our graphic designer can create the best brochure design for our brand:

Know the objective.

It’s important to understand what our brochure is for. It makes our design effective. The purpose of the brochure should point in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? We can properly choose the design for a brochure by knowing the objective of the brochure. A brochure is a communication design. Everything we put into the brochure is a direct communication with the audience.

Know the customers.

It’s important to know our target market since a brochure is a communication tool. By this way, we will be able to capture their interests. For example, if we are targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. More effective it will be if we pinpoint the needs and wants of our target market more on the brochure.

Be creative, be unique.

To set us apart from our competition, creativity is important. uniqueness is paramount in this time and age when the level of creativity of designers is staggering. Through creativity, strengthen the brand’s identity and aim for a design that is original and unique, and is also important that its uniqueness is recognizable.

Avoid big words

For brochures, simple English is the best route to take. Lesser the credibility we will receive, the more complex words we use. We don’t have to impress our audience with fuzzy words. More we use them, the harder it is for us to convey the main point.

Go straight to the point.

Never list down all the achievements and successes of our company. Also, try to avoid putting all the information about our product or service. Too much information will just confuse the readers and dilute the main point of the brochure. Focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.

Put an emphasis on the headline.

A brochure headline should instantly tell the readers what the leaflet is all about. If the brochure is for advertising. The headline should convey the product or service being offered and what it can do for its user.

Crescent Technologies provides Software Testing servicesSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

FUNCTIONAL TESTING.

 

FUNCTIONAL TESTINGis a kind of black box testing where test cases are prepared to keep the specifications in mind. This form of testing is done to check if the system is in compliance with the client’s requirements. Basically, in case of functional testing the following checks are important:

  • The tester needs to be very clear about the functionality that the application is supposed to perform.
  • In order to test the application, it is very important to have the right set of data.
  • The output of the application for the test data provided should be checked as per the functional specification defined.
  • The test cases must cover all possible test scenarios.
  • The actual result for a given input should be recorded and checked against the expected output.

Types of functional testing include:

  1. Unit Testing
  2. Integration Testing
  3. System Testing
  4. Acceptance Testing
  5. Integration Testing
  6. Non-Functional Testing

A type of testing done against the non functional requirements is the non Functional Testing. Most of the criteria are not considered in functional testing. It is used to check the readiness of a system. Non-functional requirements tend to be those that reflect the quality of the product. After the completion of Functional Testing, non functional testing can be started. The non functional tests can be effective by using testing tools. Non functional testing has a great influence on customer and user satisfaction with the product. The types of non-functional testing are as follows:

Performance Testing

  1. Security Testing
  2. Usability Testing
  3. Portability Testing
  4. Portability Testing

How the change of environment changes the performance of the software is tested using portability testing. How the software works on different operating systems or if it is a web-based application, it would be checked for performance on different web browsers etc are tested. If the customer intends to use the software application for more than one platform, this form of testing is important. This form of testing is a subset of system testing.

Usability Testing

Usability testing is a process in which the testers test the product to check how easy it would be for the user to use the user interface or in other words the software is tested for its user-friendliness. It is a form of black box testing. Usability testing assures the end user that the software is of good quality and easy to use. This type of testing very essential in order to satisfy the customers and it needs to be planned well. If planned properly, this activity can be highly beneficial and economical.

Performance Testing

Subjects such as network delay, data rendering, database transaction processing, load balancing between servers are generally uncovered during performance testing. In other words, rather than finding defects in the actual software, performance testing focuses on testing performance issues. It is important to have stability, scalability and speed which means good response time and data rendering. So it’s important to conduct performance testing in any software.

Regression Testing

Once a defect is detected in the system it is immediately sent for fixing. However, once the defect is fixed it is important to carry out intense testing in order to check that changes made in the code have not affected any other area of the system. Regression testing is carried out to ensure that bug fixing has not caused any functionality or business logic violation. Regression testing helps in minimizing gaps in the testing process. It ensures that the application has no defects before it is sent for next testing phase.

Crescent Technologies is one of the unique and client-centric software company in Cochin, Kerala. Our strength is in Digital Marketing, Application Development, Web Designing, Logo and Brochure Designing which blends creativity and innovation.

ADVANTAGES OF SOCIAL MEDIA MARKETING

ADVANTAGES OF SOCIAL MEDIA MARKETING

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

Increased Brand Awareness

The most cost-efficient digital marketing methods used to syndicate content and increase our business visibility is using social media. We will be engaging with a broad audience of consumers by implementing a social media strategy that will greatly increase our brand recognition. Create social media profiles for our business. Start to interact with others. Get employees, business partners, and sponsors to “like” and “share” our page. People interact with our content will increase our brand awareness, thus begin building our reputation as a business.

More Inbound Traffic

Our inbound traffic is limited to our usual customers without marketing our business on social media.  Each social media profile we add to our marketing mix is a gateway to our website. Every piece of content we post is another opportunity to acquire a new customer. The people familiar with our brand are likely searching for the same keywords we already rank for. It’s much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as part of your marketing strategy. Syndicating our content on as many platforms as possible allows the individuals to organically reach our business.

Improved Search Engine Rankings

For achieving higher page rankings search engine optimization is very important and obtaining traffic to our business website. Posting on social media might get our business some site traffic, more effort than that is required to see significant success. Social media doesn’t directly increase search engine rankings. If our business website isn’t ranked towards the top of search engine results, we should probably adjust our search engine optimization strategy. Blogs, infographics, case studies, business information, and employee photos will make our business’s social media profile intriguing and credible. Once we begin posting quality content, we will begin to build a social media community where followers will “like” and “share” our content.

Better Customer Satisfaction

Social media is a networking and communication platform. In order to humanize our company, creating a voice for our company through these platforms is important. Customers appreciate knowing that when they post comments on our pages, they will receive a personalized response rather than an automated message.

Cost-Effective

The most cost-efficient part of an advertising strategy is the social media marketing. Creating a profile and signing up is free for almost all social networking platforms. Any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics. An advantage of social media is being cost-effective. We can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

Crescent Technologies

Logo Design

Logo design tips

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.

These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example: Sony, Coca-Cola, IBM.

There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means we may not be the only company that owns the logo.

The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.

When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:

  1. A fixed amount of initial variations
  2. A set turnaround time
  3. An amount of designers assigned to work on each project
  4. A fixed amount of changes included in the package
  5. A fixed price
  6. Additional services offered (such as stationery design)
  7. A set amount of files included in the final logo kit (description of each file)
  8. Refund policy
  9. Redraw policy