The world has rapidly shifted from favoring websites and online experiences on desktop devices to largely preferring mobile engagements. With increasing usability nowadays, most of the internet traffic comes from mobile devices now.

Mobile Optimization is the process that makes your website user-friendly to those who are looking at it on a mobile device. It addresses your site design, structure and page speed to make sure that it responds appropriately to any mobile device.

Here are some of the reasons why you must have a mobile optimized website:


  1. Most people use mobile than desktop

Nowadays people are addicted to their smartphones, without which making a single move is almost impossible. It is one of the popular media to access the INTERNET that has to knock down the importance of laptops and computers that were dominant earlier.

Now, more and more people are using mobile phones, smartphones, & tablets and you want to make sure that they can access your business through their mobile devices.


  1. Improved User Experience

Everyone wants to get everything using mobile phones and nobody wants to browse the desktop website using a mobile phone because it became more complex to browse it.

Research suggests that mobile-optimized websites can significantly improve user experience and satisfaction, which can make a positive impression on prospective customers.


  1. Faster load time

One of the main reasons why people leave the website sooner is due to its long loading time.  Mobile optimized sites load faster and if a site loads fast, chances are better that users will remain on your website as they will experience something positive


  1. Improved SEO Performance

Search engines are very clever these days. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.


  1. Web traffic from Mobile

Around 40% of the traffic to most websites is now from mobile phones. That means that almost half of your users need a mobile-friendly website to engage with your business.

If your website is not optimized for mobile browsing, then you are likely turning off most of the people who would ever visit your website.

So, it is essential that your website has a mobile-friendly design, simply because you don’t want to alienate the millions of people who browse the web on their smartphones, tablets, and other mobile devices. Making your site more responsive for mobile users will help you grow it in a very big way.


Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo & brochure design services.

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The techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible are referred to as Search Engine Optimization (SEO). Search engines prowl the Web, taking notes of everything they encounter. The engine’s algorithms spit out a list of relevant results, when a user types something into the search engine or when makes a search query. In such a situation, the search engine is the deciding factor. What a website can do is ensure that its content is good, and proper and trust that the search engine will recommend it whenever appropriate.
But there is lots of competition in today’s online marketplace. So it’s not even enough to just make the list; it’s necessary for a website to stay near the top. Anything too far down the list of results and that website might as well have never been displayed in the first place. Being buried on page three or later is akin to being completely out of sight, and subsequently out of mind.
So SEO consists of ways a website can make itself as attractive as possible to search engines. So that when they output their search results, the website is as visible as possible. These techniques consist:
• Internal tweaks to ensure the code adheres to Web standards and is easily accessible to search engine indexing efforts
• Internal metadata specifically meant for search spiders to read and catalogue
• Utilizing the right keywords within the website’s content so that search engines will more strongly associate those terms with the website
• Submitting sitemaps, or complete “roadmaps” of a website, directly to search engines so they don’t have to work as hard to ‘discover’ the site
• Accumulating reputable backlinks, or links to the website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement
• Fresh and interesting content that brings in traffic and makes our site increasingly prominent in use, thereby aiding in its search result placement.
SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank the website and for more web traffic. It happens naturally, through efforts of self-promotion.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.




SMM does not involve search engines but does play a key role in a website’s exposure and online marketing efforts. Working through social media is relatively cheap and holds the promise of incredibly lucrative growth if done properly, whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM).

Having seen the power and reach of viral content, companies have flocked to the Social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • social networks, such as Facebook and Twitter
  • streaming video services, like YouTube
  • location check-ins, like Foursquare
  • image sharing, like Instagram and Pinterest
  • blogs

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Marketing should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SMO works through social media, Search Engine Optimization works through search engines. Successful SMO does impact a website’s search rankings, as positive social feedback in the forms of Likes, Shares etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

8 Reasons Why Digital Marketing Wins Over The Traditional Marketing.

The use of print ads on reporters and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invest on building a website, advertising the brand name through different social media such as Facebook, Pinterest, Twitter and YouTube, this kind strategy is called Digital Marketing. Let us find out what traditional marketing vs. digital marketing statistics say. Traditional marketing was a thing only because digital marketing did not exist.

Real time result

One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all. In most cases, traditional marketing is also more costly than digital marketing. In Digital Marketing we can see everything in real time including, number of visitors, most active time of the day, conversion rates, bounce rates.

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.

Brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. We can have a whole website instead of a column on a newspaper page. We can put forward things to people whenever we want once our own a blog or a Page on social media. With this space, we can create a consistent image for our Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give us. And will also help in branding our business.

Higher exposure

Now, we can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.

With traditional marketing, we cannot really interact with our target audience. We need to wait out for the responses to come in before we plan our next step. This is a long and tedious process.

 Higher engagement

Online marketing allows us to engage our audience in real time. We can chat and discuss a lot about our brand or company with the actual audience immediately. We need to be prepared to invest that much time or a public relations team into the marketing budget.

 Quicker publicity

Very much due to the real time results of online marketing, we get instant publicity. If we don’t, we at least instantly know that this particular ad isn’t working for us. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping us reach new audience and earn new visitor every nanosecond.

 Strategy Refinement

The very point of getting results and the analytics in real time is to be able to catch up in real time. When we know how things are going down, we will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother us much because our business might already have gone down the drain by the time we receive them.

Easy analytics

With online marketing we instantly know what is working for us and what isn’t via Google Analytics. We can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.

Good for All Stages of Fields

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. We don’t have to worry about the size of our business and staff to reach the maximum potential of our online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketingSoftware testingLogo and Brochure designingWeb designing and Application development.


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Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. While SEO does focus on getting links back (including from social media shares), it also focuses on many other areas. SMO can be a part of SEO (and is increasingly becoming a more important part) and has to do with what you, your friends and your family have look at previously online.

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. Social media optimization has only become popular in the past few years as the use of social networking sites has exploded.

When compared with successful SEO, social media traffic is less steady. Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

Why Focus on Both?

Search engine algorithms will continue to be updated as technology gets smarter, so both your SEO and SMO strategies will need to evolve over the years. Currently, SMO can bring you a large influx of customers in a short span, and quality SEO increases your search engine rankings and brings you more success in the long run.

The most important factor for both SEO and SMO is quality content. Original, informative, engaging content is valued both by search engines and real life customers. So in the end, it’s important to focus on both. SMO allows you to connect with customers and potential customers on a personal level, while SEO allows your site to remain high in search engine results.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services.

What is Software Testing Life Cycle (STLC)? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Just like developers follow the Software Development Life Cycle (SDLC) likewise testers also follow the Software Testing Life Cycle which is called as STLC. It is the sequence of activities carried out by the testing team from the beginning of the project till the end of the project.

It takes a sequence of steps that are carried out in order to validate the software. In STLC process, each activity is carried out in a planned and systematic way.

Below are the phases of STLC:

  1. Requirement analysis
  2. Test Planning
  3. Test case development
  4. Environment Setup
  5. Test Execution
  6. Test Cycle Closure

Diagram – Different stages in Software Test Life Cycle

What is Entry and Exit Criteria?

Entry Criteria: Entry Criteria gives the prerequisite items that must be completed before testing can begin.

Exit Criteria: Exit Criteria defines the items that must be completed before testing can be concluded

You have Entry and Exit Criteria for all levels in the Software Testing Life Cycle (STLC)

Requirement Analysis

This is the very first phase of Software testing Life cycle (STLC). During this phase of STLC, analyze and study the requirements.  In case of any confusion the QA team may setup a meeting with the clients and the stakeholders (Technical Leads, Business Analyst, System Architects and Client etc.) in order to clarify their doubts. This phase helps to identify the scope of the testing.

Once the QA team is clear with the requirements they will document the acceptance Criteria and get it approved by the Customers.

Activities to be done in Requirement analysis phase are given below:

  • Analyzing the System Requirement specifications from the testing point of view
  • Preparation of RTM that is Requirement Traceability Matrix
  • Identifying the testing techniques and testing types
  • Prioritizing the feature which need focused testing
  • Analyzing the Automation feasibility
  • Identifying the details about the testing environment where actual testing will be done

Deliverables (Outcome) of Requirement analysis phase are:

  • Requirement Traceability Matrix (RTM)
  • Automation feasibility report

Test Planning

This phase is also called Test Strategy phase. Typically, in this stage, a Senior QA manager will determine effort and cost estimates for the project and would prepare and finalize the Test Plan.


  • Preparation of test plan/strategy document for various types of testing
  • Test tool selection
  • Test effort estimation
  • Training requirement
  • Resource planning and determining roles and responsibilities.


  • Test plan /strategy document.
  • Effort estimation document.

Test Case Development

This phase involves creation, verification and rework of test cases & test scripts. Test data, is identified/created and is reviewed and then reworked as well. Activities

  • Create test cases, automation scripts (if applicable)
  • Review and baseline test cases and scripts
  • Create test data (If Test Environment is available)


  • Test cases/scripts
  • Test data

Test Environment setup

This phase includes the setup or installation process of software and hardware which is required for testing the application. In this phase the integration of the third party application is also carried out if required in the project.

After setting up the required software and hardware the installation of build is tested. Once the installation of build is successful and complete then the Test Data is generated.

After the creation of Test data the Smoke testing is executed on the build in order to check whether the basic functionalities are working fine or not. This phase can be done in parallel with the Test Case Development phase.

Activities to be done in Test Environment Setup phase are given below:

  • As per the Requirement and Architecture document the list of required software and hardware is prepared
  • Setting up of test environment
  • Creation of test data
  • Installation of build and execution of Smoke testing on it

Deliverables (Outcome) of Test Environment Setup phase are:

  • Test Environment setup is ready
  • Test Data is created
  • Results of Smoke testing

Test Execution

During this phase the testers will carry out the testing based on the test plans and the test cases prepared. Bugs will be reported back to the development team for correction and retesting will be performed.


  • Execute tests as per plan
  • Document test results, and log defects for failed cases
  • Map defects to test cases in RTM
  • Retest the Defect fixes
  • Track the defects to closure


  • Completed RTM with execution status
  • Test cases updated with results
  • Defect reports

Test Cycle Closure

Testing team will meet, discuss and analyze testing artifacts to identify strategies that have to be implemented in future, taking lessons from the current test cycle. The idea is to remove the process bottlenecks for future test cycles and share best practices for any similar projects in future. Activities

Activities to be done in Test Cycle Closure phase are given below:

  • To evaluate the test completion on the basis of Test Coverage and Software Quality
  • Documentation of the learning from the project
  • Analyzing the test results to find out the distribution of severe defects
  • Test Closure Report preparation

Deliverables (Outcome) of Test Cycle Closure phase are:

  • Report of Test Closure

In general, the software testing life Cycle involves planning, preparing, conducting, and reporting of tests. Some of the phases in the STLC are dependent on others; some can happen alongside each other. By understanding each phase in the STLC you can ensure your testing process is efficient and effective.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

Why Choose Digital Marketing Over Traditional Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

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Digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new marketing. It is only obvious that the era of the internet will have its influence in every area of life. An indispensable part of any business which one cannot ignore is marketing. Many small businesses struggle with deciding which kind of marketing to do. It’s because their budget will only stretch to either digital marketing or traditional marketing, not both. Here are some benefits of Digital Marketing vs. Traditional Marketing:

Well, thanks to globalization and widespread of internet, social media and digital marketing are now becoming well integrated aspects of doing business.

Consumers are becoming well- aware and businesses have no option, but to adapt to the newer ways from the marketing and communication era to avoid losing out.

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop ups.
  • Blogs
  • Click bait links for viral content.

  The Benefits of Digital Marketing

Leveled field for competing: Solid digital marketing strategy allows any business to compete with any competitor on similar lines regardless of the size. A website with good repute, which allows its customers to a smooth customer journey, is exceptional. Generally a small retailer can use the very same tools and techniques as a big company to play out in the same market.

Lower cost: High advertising costs for advertising channels such as Yellow Pages, television, radio and magazine can be replaced for more effective and marginal costs by using digital marketing by establishing successful online marketing strategies.

 Easy analytics: You can see in real time what is or is not working for your business online and can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics. It helps to track the traffic coming to the website, almost simultaneously, measuring important facets such as the conversions, demographics of the audience, their locations, peak trading times and much more.

Real time results: You don’t have to wait weeks to raise your business.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, bounce rates and much more at the touch of a button.

Strategy Refinement:   Digital marketing enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously. While gathering and analyzing chunks of consumer data, strategies can be upgraded accordingly.

Brand Development: By maintaining website with quality worthy content targeting the needs and adding value to your target audience can be easier. It provides significant brand value and lead generation opportunities.

Greater exposure: Digital marketing opens up doors to an international platform for businesses because even a single marketing campaign can be viewed worldwide, the cost to do this using traditional methods would be considerable also once you have optimised the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.

 ViralDigital marketing helps businesses to instantaneously publicize online within a matter of few minutes .Usage of social media share buttons on website, email and social media channels may be the most effective for sharing breaking news and enabling your messages to be communicated on a larger scale and quicker.

Non Intrusive Communication : Digital marketing is a non – intrusive way of communicating commercial or fundraising messages to an audience, usually potential customers while giving them an option of opting out of the regular email alerts as per relevance, opposing the traditional marketing gimmicks such as calls and messages at inconvenient times Non-intrusive.

Greater engagement with Stakeholders: Digital marketing would aid clients and followers in viewing your website, looking at other available products and services, buying them, rating them as well as providing feedback which is visible to your market. A good website is the equivalent to an online visiting card, space for good publicity to enhance the hope of your business.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

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Ad hoc testing is a commonly used term for software testing performed without planning and documentation, but can be applied to early scientific experimental studies. The tests are conducted informally and randomly without any formal expected results. The tester improvises the steps and arbitrarily executes them (like a monkey typing while dancing). Though defects found using this method are more difficult to reproduce (since there are no written test cases), sometimes very interesting defects are found which would never have been found if written test cases existed and were strictly followed.

The very term ad-hoc implies the lack of structure or something that is not methodical. When you talk about ad-hoc testing, it means that it is a form of black box or behavioral testing performed without any formal process in place. This is mainly done with the aim of trying to uncover defects or flaws which cannot be captured through traditional or formal processes followed during the testing cycle.

Since ad-hoc testing is more of a “wild-child” testing technique that doesn’t have to be structured, the general recommendation is that it must be performed after the execution of the current test bucket is done. Another point of view is that this could be done when detailed testing cannot be performed due to less time.

When such kind of random testing techniques are performed, it is apparent that the testers perform this without any particular use case in mind with the aim to break the system.Hence it definitely is even more obvious that such intuitive or creative testing methodology requires the tester to be extremely skilled, capable and have in depth know-how of the system. Ad-hoc testing ensures that the testing performed is complete and is particularly very useful in determining the effectiveness of the test bucket.

Types of Ad-hoc testing

Buddy testing- In this form of testing there will be a test member and a development member that will be chosen to work on the same module. Just after the developer completes the unit testing, the tester and developer sit together and work on the module. This kind of testing enables the feature to be viewed in a broader scope for both parties.

Pair testing- In this testing, two testers work together on a module with the same test setup shared between them. The idea behind this form of testing to have the two testers brainstorms ideas and methods to have more number of defects. Both can share the work of testing and making necessary documentation of all observations made.

Monkey testing- This testing is mainly performed at the unit testing level. The tester parses data or tests in a completely random way to ensure that the system is able to withstand any crashes.

Benefits of Ad-hoc testing

  1. The biggest advantage that stands out is that a tester can find more number of defects than in traditional testing because of the various innovative methods they can apply to test the software.
  2. This form of testing can be applied anywhere in the SDLC; it’s not only restricted to the testing team. The developers can also conduct this testing, which would help them code better and also predict what problems might occur.
  3. Can be coupled with other testing to get best results which can sometimes cut short the time needed for the regular testing. This would enable better quality test cases to be generated and better quality of the product on the whole.
  4. Doesn’t mandate any documentation to be done which prevents extra burden on the tester. Tester can concentrate on actually understanding the underlying architecture.
  5. In cases when there is not much time available to test, this can prove to be very valuable in terms of test coverage and quality.

Crescent Technologies provides Software Testing services & Training , SEO services and Website Designing.


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