WHAT NOT TO DO WHEN USING SOCIAL MEDIA FOR BUSINESS

Social media is an essential piece of your business marketing strategy. It’s a delicate balance of sharing the right things, developing relevant content and effectively communicating with consumers both current and potential.

Whether your favorite network is Facebook, Twitter or Google+, there are certain things you should avoid doing if you want to grow your community and use your social media presence to form relationships.

Here are five common ones that you should immediately try to avoid:

 

Don’t Take the Bait

We’ve all seen them on every social platform where one can voice their opinion. Some people really just like to complain. Their intent is to upset others and elicit an emotional response.

So when someone posts a nasty or hostile comment regarding your brand, the knee jerk reaction is to call them out and defend your good name.

An angry comment is never personal, and it is for this reason that your response should be rational and positive. So, it is better to use the opportunity to showcase how effectively you can handle the haters and calmly address their grievances.

 

Don’t Delete Negative Comments and Reviews

When someone posts something less than flattering about your business, it can be tempting to remove it, especially if it’s on your own social media page.

It’s important for people to see how your business handles negativity. So instead of deleting, leave the posts up and reply in a gracious, professional manner that impresses the customers reading it.

 

Don’t Post Controversial Content

While it’s okay to share your opinion, your business should never post anything controversial or divisive on a business page just to stir up comments or reactions.

The topics or news that could be too controversial—i.e. religion, race, politics is best not to broadcast it all over the internet.

Stay neutral and you won’t have to worry about stirring up negative feedback on your page’s newsfeed.

 

Don’t Constantly Promote Yourself

While you should share your experiences and the value of your business, products, and services, balance your self-promotion by promoting and helping others.

As a business person, there is a real need to engage with social media marketing to increase brand awareness and encourage customer engagement – not because we are trying to solely increase sales.

 

Lie or Mislead

Marketing often involves emphasizing the positive features of a product or service without going into the fine detail. However, social media offers a direct channel between businesses and their customers, making it important to always tell the truth.

Misleading the customers is never a good idea, and can not only hurt your reputation, but it can also hurt your brand over the long term.

Social media can be a huge part of a successful marketing campaign. However, even small mistakes can lead to reputation damage, scaring customers away. And avoiding these five activities will get you moving on the right path.

 

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo, and brochure design services.

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WHAT DOES A DIGITAL MARKETER DO?

Digital marketing, by definition, is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Then, a Digital marketer will be in charge of driving the brand awareness and lead generation of the company through all these digital channels.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic.

Here’s a brief outline of what a digital marketer does to promote a company’s product or service.

 

Lead Generation

The term lead generation is one that you frequently hear if you’re in the online sales and marketing world. Lead generation is where the sales process begins. It’s where companies attract leads with the intention of nurturing them into becoming paying customers.

So, the most important concern of a digital marketer will be in generating client leads and different techniques of lead generation. Some of them include:

  • Pay Per Click Campaigns (PPC)
  • Content Marketing
  • Landing Page Optimization
  • SEO Campaigns
  • Social Media Campaigns

 

SEO & SEM

A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Digital marketers dedicate a large part of their time understanding how potential clients search for the things they need. Here are some techniques on how it is done:

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.

 

Social Networking

A digital marketer play a critical role in enhancing the online presence and brand awareness of any company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

A digital marketer should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

 

Technical Knowledge

On top of generating leads, digital marketers need to stay on top of their technical game also.

Did you know if your website doesn’t load in three seconds Google imposes an SEO penalty? There are all kinds of obscure allowances digital marketers must continually keep abreast of.

Also, a digital marketer should be familiar with basic technical terminology to understand how users interact with content.

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. So every Digital marketing Company requires a special kind of person as it require skills, knowledge, and experience of a variety of different professionals.

 

Crescent Technologies provides SEO services, Digital Marketing services, and Website Design Services, logo and brochure design services.

 

 

 

 

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

WHAT IS SOCIAL MEDIA MARKETING (SMM)?

SMM does not involve search engines but does play a key role in a website’s exposure and online marketing efforts. Working through social media is relatively cheap and holds the promise of incredibly lucrative growth if done properly, whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM).

Having seen the power and reach of viral content, companies have flocked to the Social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • social networks, such as Facebook and Twitter
  • streaming video services, like YouTube
  • location check-ins, like Foursquare
  • image sharing, like Instagram and Pinterest
  • blogs

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Marketing should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SMO works through social media, Search Engine Optimization works through search engines. Successful SMO does impact a website’s search rankings, as positive social feedback in the forms of Likes, Shares etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM.

Crescent Technologies provides SEO servicesDigital Marketing services, and Website Design Serviceslogo and brochure design services.

TIPS TO DESIGN A GREAT BROCHURE

TIPS TO DESIGN A GREAT BROCHURE

A brochure distinctly and succinctly details what we can do for our customers and what our business is about. It is a type of leaflet featuring a variety of information about a company, an event, a campaign, a product or a service. A brochure can be a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded. A brochure can be an important lead-nurturing marketing strategy.

A professional brochure can increase the target, educate its readers, can convey good credibility to the company, and persuade consumers to take action. Creating a quality brochure is a challenge for many graphic designers. Here are some tips on how our graphic designer can create the best brochure design for our brand:

Know the objective.

It’s important to understand what our brochure is for. It makes our design effective. The purpose of the brochure should point in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? We can properly choose the design for a brochure by knowing the objective of the brochure. A brochure is a communication design. Everything we put into the brochure is a direct communication with the audience.

Know the customers.

It’s important to know our target market since a brochure is a communication tool. By this way, we will be able to capture their interests. For example, if we are targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. More effective it will be if we pinpoint the needs and wants of our target market more on the brochure.

Be creative, be unique.

To set us apart from our competition, creativity is important. uniqueness is paramount in this time and age when the level of creativity of designers is staggering. Through creativity, strengthen the brand’s identity and aim for a design that is original and unique, and is also important that its uniqueness is recognizable.

Avoid big words

For brochures, simple English is the best route to take. Lesser the credibility we will receive, the more complex words we use. We don’t have to impress our audience with fuzzy words. More we use them, the harder it is for us to convey the main point.

Go straight to the point.

Never list down all the achievements and successes of our company. Also, try to avoid putting all the information about our product or service. Too much information will just confuse the readers and dilute the main point of the brochure. Focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.

Put an emphasis on the headline.

A brochure headline should instantly tell the readers what the leaflet is all about. If the brochure is for advertising. The headline should convey the product or service being offered and what it can do for its user.

Crescent Technologies provides Software Testing servicesSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.

WHAT IS SEO?

WHAT IS SEO?

Search engine optimization is nowadays more important than ever. Every webmaster to understand the true meaning of SEO as well as the potential it creates for every business, search engine optimization is necessary.

A set of rules that can be followed by website (or blog) owners to optimize the websites for search engines is Search engine optimization or SEO in short. It improves their search engine rankings. It is a great way to increase the quality of the websites by making them user- friendly, faster and easier to navigate. The whole process has a number of rules, a number of stages and a set of controls, thus SEO can also be considered as a framework.

Why is SEO important?

SEO marketing is more important than ever in today’s competitive market. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If we have a website, blog or online store, SEO can help our business grow and meet the business objectives.

SEO is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So take advantage of this and gain visitors to the website or customers to our online store we need to in the top positions.
  • Good SEO practices improve the user experience and usability of a website. SEO is not only about search engines.
  • Having a presence in the top positions for the keywords the user search increases the website’s trust.
  • SEO is good for the social promotion of websites.
  • People who find our website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big website.
  • Websites with more than one author can benefit from SEO in a direct and indirect way.
  • Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO can put us ahead of the competition. The search engine optimized website is more likely to have more customers and make more sales if two websites are selling the same thing.

The above definition may sound complicated for beginners to SEO.  In simpler terms, Search Engine Optimization is a way to improve our website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. Optimizing our website for search engines will give us an advantage over non-optimized sites and it increases the chances to rank higher.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.