Web design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design.

Web design uses many of the same key visual elements as all types of design.Here are 10 qualities that a great website will need.

Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.

Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

Fonts:  The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.

Content: This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.

Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

Visual Design: People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.

Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.

Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketing, Software testing, Logo and Brochure designing, Web designing and Application development.

7 Fundamentals of Digital Marketing.

7 Fundamentals of Digital Marketing.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

The Seven Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business. This helps you to cut a path through a sometimes huge number of new skills and techniques involved in effective digital marketing

A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house. With tools like WordPress available companies can manage the most sophisticated website with low levels of technical skills related to those required to use Microsoft Word.  This allows any business to publish content on the web with great ease and without the need for external costs and delays.

Regular and Fresh Content

The 2nd fundamental is the need for regular and fresh content.  As we move more and more into a world where our prospective customers have the power to seek us out on the web, we need to leave content for them to find that will lead them to want to know more about our business.  Many businesses are not used to creating content on a continuous basis and we have found the most effective way for a business to generate good quality content is to introduce sometimes simple changes to core processes in the business that result in generating new content.  The content will need to be developed to connect with potential customers who are at different stages of the buying process.  The first fundamental is often not seen as important until a 2nd fundamental is understood and accepted.

Building a Steady Stream of Visitors

The 3rd fundamental is building a steady stream of visitors to view the content wherever you have deployed it.  For example, you may have shot a number of videos that are deployed on YouTube, your strategy being to encourage people who have watched these videos to click through to your website.  You may have developed a series of articles which you add to your website or blog and optimised for specific keywords that you have decided to target.  It is easy to see why this 3rd fundamental is dependent upon the 2nd fundamental being started.

Marketing Automation

The 4th fundamental is to attempt to engage with people who express an interest in what you have to sell by capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.  This is best managed in some form of marketing automation system that can automate some of the follow-up required to improve conversion effectively.

Developing a Social Face to The Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. It could also be achieved by posting videos on YouTube or writing blog posts which draw the attention of a crowd because of the value of what you write to the readers.    The purpose of this fundamental is to encourage people you develop relationships through these channels into some form of marketing process that increases the chance of them doing business with you.

Implementing Monitoring and Tracking Systems

The 6th major is to get a handle on, realize and use structures that will help you screen and track most of the participations, your customer base have with you and your association. This will in all probability start off with mechanical assemblies, for example, Google Analytics being used as a piece of conjunction with your advancing automation structures.

Well Optimised Conversion Processes

The seventh and last fundamental is in a couple courses about redesigning the strategies in your business to intensify change. The method of managing your relationship with a first time visitor through to them transforming into a customer will routinely require a few genuine vitality and experience different stages.




The majority of people look for products and services online.  The first thing they do is to type in a keyword phrase into the search box. In Digital Marketing, keywords are singular words or phrases that are used to attract specific audiences to our website. To get desired results from search engine optimization campaigns, knowing and identifying keywords will help digital marketers and businessmen a lot. A proper keyword search lies at the heart of a successful marketing campaign. The objective, of course, is to turn those visits into conversions. When every user performs a search, they utilize certain words or phrases either by typing or by voice, in a specific search engine. To lead our target audience into our site, the proper choice and optimization of these words are necessary.

Keywords research helps our target audience to search and find us through the common words and terms they speak or use. Our keywords must stand out. This builds up our contacts and paves way for potential customers. Keywords help us identify relevant words or phrases that are overall linked to the theme of our website. This puts our website in a good place with search engines. A keyword research helps us save money by letting us focus only on keywords that will deliver results rather than on keywords that will not generate any traffic.

For business marketers to sell their products and services online, the development of effective internet marketing tools has created a wider space. People depend on keywords and search engine result pages before they make a purchase online. They never go beyond the first page of the search engine to look for options. If customers are searching for you and the search terms they put are not within your site’s content, it is very likely that they will not be able to find you.

The mistakes often made at the start of the SEO process:

  • Not thinking broadly enough about which keywords could be effective.
  • Selecting keywords that people don’t actually search for.
  • Being unaware of which search terms are most popular among customers.

Search engines are working on behalf of the end users, not for the Web site owners. In order to guarantee returning relevant traffic, our content needs to be engaging and relevant.

Crescent Technologies provides Software TestingSEO servicesDigital Marketing services and Website Design Serviceslogo and brochure design services.


Quality Assurance vs Quality Control website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Quality assurance vs Quality Control

Quality assurance and quality control are two aspects of quality management. While some quality assurance and quality control activities are interrelated, the two are defined differently. They are closely related, but they are different concepts. Since all they are necessary to effectively manage the risks of developing and maintaining software, it is important for software managers to understand the differences.


Quality is meeting the requirement, expectation, and needs of the customer being free from defects, lacks and substantial variants. There are standards needs to follow to satisfy the customer requirements.


Assurance is provided by organization management, it means giving a positive declaration on a product which obtains confidence for the outcome. It gives a security that the product will work without any glitches as per the expectations or requests.


Control is to test or verify actual results by comparing it with the defined standards.

QA vs QC

Quality Assurance

Quality Assurance is known as QA and focuses on preventing defect. Quality Assurance ensures that the approaches, techniques, methods and processes are designed for the projects are implemented correctly. Quality assurance activities monitor and verify that the processes used to manage and create the deliverables have been followed and are operative.

Quality Assurance is a proactive process and is Prevention in nature. It recognizes flaws in the process. Quality Assurance has to complete before Quality Control. QA activities ensure that the process is defined and appropriate. Methodology and standards development are examples of QA activities. A QA review would focus on the process elements of a project – e.g., are requirements being defined at the proper level of detail.

Quality Control

Quality Control is known as QC and focuses on identifying defect. QC ensures that the approaches, techniques, methods and processes are designed in the project are following correctly. QC activities monitor and verify that the project deliverables meet the defined quality standards.

Quality Control is a reactive process and is detection in nature.It recognizes the defects. Quality Control has to complete after Quality Assurance.

Many people think QA and QC are same and interchangeable but this is not true. Both are tightly linked and sometimes it is very difficult to identify the differences. Fact is both are related to each other but they are different in origins. QA and QC both are part of Quality Management however QA is focusing on preventing defect while QC is focusing on identifying the defect.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

Importance of Digital Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognize the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more.

Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

So, why digital marketing?

Cost Effective: It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

Use Content to Connect with Customers: Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.

Cater to the Mobile Consumer: Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.

Realize Higher ROI and Revenue: By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.

Track Your Customer’s Journey: Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.

Increased Conversions: If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.

Encourage Social Media Engagement: If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages and country. This way, you will be able to better interact with them and encourage engagement through digital media.

Get Ahead of Your Competitors: Most business have already given up traditional advertising methods and focus instead on Google Adwords, SEO or Social Media. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. But, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.

Earn People’s Trust: Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook , Instagram or Twitter could make or break your business.

Crescent Technologies provides Software Testing, SEO and Website Design Services

Responsive Web Design and SEO website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Responsive web design allows your website to adapt to any screen rendering the content in an easily readable and navigable form. Now days, if your website is not responsive, your SEO efforts will be affected adversely. With Google taking mobile-friendliness to another level, you cannot think of a successful SEO strategy without a responsive website.
There are many factors that play a key role in improving your Google ranking, but responsive design is something that cannot be ignored, and without it your SEO efforts will be incomplete.
At the basic level, responsive design is so ‘valuable’ from an SEO point of view because of its unified code base. Despite the onset of responsive web design tech many years ago, a considerable percentage of websites continue to have two versions – desktop and mobile. The underlying concern is that Google-bots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in a responsive website.
Google ranking will be negatively affected by content repetition. But with multiple versions of the same site, you are promoting content repetition. Thus, Google is likely to give low ranking to your website if you have different versions for desktop and mobile. While Responsive Web Design affects search engine crawlers in many ways, mobile behavior is another factor that Google takes into account. Today, SEO is more about user experience, and it would not be wrong to say that responsive web design is one serious aspect of user experience.
Google and other search engines make every attempt to measure user experience on both desktop and mobile devices. And Bounce rate is one of the most important factors, Google even measures the difference between mobile/non-mobile bounce rates.

Google bots and other search engine bots collects data about responsive behaviour of websites. The data is gathered to ascertain whether a website is mobile friendly or not. And Google makes a big claim – that over 60% of mobile users will go to a competitor site if they find your site to be non-responsive.

The ultimate goal for search engines is to improve their Search Engine Results Page based on delivering only relevant content. If your Web Pages offer high bounce rate, search engines are likely to reduce your sites ranking by thinking that the “content is not relevant to your keywords.”
According to Google, it now receives over 50% of its searches from mobile devices. Therefore, websites which are responsive are more important to SEO than ever. Google itself provides a number of tools to help website owners to see the mobile-friendliness of their sites.
So essentially responsive website design will strongly affect SEO. So if you want to list your website in first page of the search results, you need a Responsive Website.

Crescent Technologies provides Software Testing, SEO and Website Design Services

WANT TO BE #1 ON GOOGLE?? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Search engine optimization is incredibly important in marketing. When we optimize our web pages – including our blog posts –we are making our website more visible to people who are looking for keywords associated with our brand, product, or service via search engines like Google, Yahoo…..



  • Write fantastic, helpful content that uses words and phrases used by people who search for our products and services
  • Make it easy for people to share and link to it.
  • Keep doing it!

Search engine optimization is a marketing discipline targeted on growing visibility in organic (non-paid) search engine results. SEO encompasses each the technical and creative part needed to improve rankings, drive traffic, and increase awareness in search engines. There are several aspects to SEO, from the words on your page to the way alternative sites link to you on the web. Sometimes SEO is just a matter of making sure our web site is structured in a way that search engines understand.

Search engine optimization is not about building search engine-friendly websites. It’s about making our website better for people too. We believe these principles go hand-in-hand.
SEO or Search Engine Optimization is the name given to activity that makes an attempt to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is generally measured by analyzing the number and quality of links from alternative web pages. In simple terms our web pages have the potential to rank in Google so long as other web pages link to them.

Future of Software Testing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

The last decade has seen an overwhelming evolution of the software testing industry. This rapid scale of development is keeping not just the developers, but also the testers on tenterhooks, making them to continuously strive to upgrade their skill set. Even businesses today need to be even more aware of what is best in terms of performance and security. This disruption has been caused by the new technologies, and it is always challenging for testers to overcome the new issues posed by these upcoming technologies.

The Future belongs to Open Source Tools- The next decade will see a lot of Open source tools in action as more and more organizations will adopt them for proper implementation of Agile and Test Automation. Support communities for the open source tools can only become more and more involved and active.

Quality at High speed is the motto- Everyone wants the best products in the fastest possible time. This is making organizations focus on providing the best user experience along with the fastest time to market. The speed is only going to increase and quality is going to better with the latest technologies and tools at the disposal of teams.

Software Development Engineers in Test (SDETs) will be in huge demand- SDETs have been among us since almost a decade, but their role was very different from traditional testers. That said, by early 2020, almost all testers will need to wear an SDET hat to be successful in the field of Test Automation, that is going to become mainstream.

Agile will rule the roost- Agile software testing is quickly becoming the standard, rather than a more advanced approach for software development teams. As that trend picks up speed, many business leaders will likely come to embrace the idea that when it comes to agile, everyone is a tester – even though that’s really not the case, and it’s certainly not the ideal way to optimize agile processes. The erstwhile testing arena is making a shift towards quality engineering, and testing is intended to become more iterative, progressive, and seamlessly integrated with development.

Digital Transformation is here to stay- With a majority of organizations making a foray in the digital world, the need for digital transformation will require a huge shift of focus towards digital testing. Robust strategies for digital assurance will be required for focusing on optimizing functional testing across channels.

BigData Testing will become really BIG- We are sitting atop an explosive amount of BigData today and need to have a very strong strategy around BigData Testing. Testing datasets requires highly analytical tools, techniques, and frameworks, and is an area that is set to grow big.

IoT Heralding an era of Connected Devices- With IoT growing in leaps and bounds, more and more customers rely on IoT Testing before using the products. If the products are not tested, their functionality, security, and effectiveness – all will come under scanner. According to a study, 70 percent of devices in the Internet of Things are vulnerable to security problems.

DevOps will drive Quality Engineering- DevOps ideology is based on seamless collaboration and integration between the different departments of an IT Organization – developers, quality professionals, and IT professionals. Testing plays a business-critical role as developers are involved not just in the correctness of their code, but also in the testing and overall Quality engineering aspects. DevOps thus is propelling businesses towards greater speeds of deployment and quality assurance and is thus helping them realize higher returns on investment and faster time to market in a cost-efficient manner.

Performance Engineering is replacing Performance Testing– Consistent performance across diverse platforms, OSs, and devices defines how much of a market can a product really capture. The need to provide the best experience to users is making organizations change their strategy. They are now moving away from just providing Performance tests to providing Performance engineering.

Software Testing Budgets will continue to grow- It is but obvious that with such huge focus and demand for high quality products, and with major IT trends such as BigData analytics, Cloud Technologies, Mobility, and Virtualization, Testing has become more than just a need. This will push the organizations towards allocating a bigger chunk of their IT budget (around 40%) for software testing and QA.

Crescent Technologies provides Software Testing, SEO and Website Design Services

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TestNG is a testing framework for the Java programming language created by Cédric Beust and inspired by JUnit and NUnit. The design goal of TestNG is to cover a wider range of test categories: unit, functional, end-to-end, integration, etc., with more powerful and easy-to-use functionalities.

TestNG is testing framework inspired from most popular JUnit framework used for the Java programming language. The TestNG framework is introduced to overcome the limitations of JUnit. Most of the automation users are using this framework because of its advantages and more supported features.

TestNG supports annotations which are very helpful to guide test case executions. Similarly in JUnit, the TestNG annotations are always preceded by the ‘@’ symbol. It permit you do parallel execution of test cases & we can also skip the test cases effortlessly while executing test cases.

TestNG is specially designed to cover all types testing categories like Unit, Functional testing, Integration testing, End-to-end etc. Using TestNG framework allows us to generate test reports in both HTML and XML formats. Using ANT with TestNG, we can generate primitive Testng reports as well.

Features of TestNG

  • Annotation support.
  • Support for parameterized and data-driven testing (with @DataProvider and/or XML configuration).
  • Support for multiple instances of the same test class (with @Factory)
  • Flexible execution model. TestNG can be run either by Ant via build.xml (with or without a test suite defined), or by an IDE plugin with visual results. There isn’t a TestSuite class, while test suites, groups and tests selected to run are defined and configured by XML files.
  • Concurrent testing: run tests in arbitrarily big thread pools with various policies available (all methods in their own thread, one thread per test class, etc.), and test whether the code is multithread safe.
  • Embeds BeanShell for further flexibility.
  • Default JDK functions for runtime and logging (no dependencies).
  • Dependent methods for application server testing
  • Distributed testing: allows distribution of tests on slave machines.

Tool Support

TestNG is supported, out-of-the-box or via plug-ins, by each of the three major Java IDEs – Eclipse, IntelliJ IDEA, and NetBeans. It also comes with a custom task for Apache Ant and is supported by the Maven build system. The Hudson continuous integration server has built-in support for TestNG and is able to track and chart test results over time. Most Java code coverage tools, such as Cobertura, work seamlessly with TestNG.


TestNG generates test reports in HTML and XML formats. The XML output can be transformed by the Ant JUnitReport task to generate reports similar to those obtained when using JUnit. Since version 4.6, TestNG also provides a reporter API that permits third-party report generators, such as ReportNG, PDFngreport and TestNG-XSLT, to be used.

Is QA as important as DEVELOPMENT? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Quality assurance (QA) is a way of preventing mistakes or defects in manufactured products and avoiding problems when delivering solutions or services to the customers. When you talk about software quality, you’re actually talking about the analysis of the software based on certain attributes. Its quality is based on the study of external and internal features of the software. The user focuses on how the software works at the external level, but the quality at external level are often maintained only if the coder has written a meaningful quality code. The external quality is based on how software performs in real time situation in operational mode and how useful it is. The internal quality focuses on the intrinsic aspects that depend upon quality of the code written.

Quality Assurance

There are two approaches that are used to determine the quality of the software, they are:

  1. Defect Management Approach
  2. Quality Attributes Approach

Anything that is not in line with the requirement of the client can be considered as a defect. The development team fails to fully understand the requirement of their client which leads to design error. Also the error can be caused due to improper data handling, wrong coding or poor functional logic. In order to keep a track of defect a defect management approach can be applied. In defect management, categories of defects are defined based on severity, the number of defects is counted and actions are taken as per the severity defined. Control charts can be created to measure the development process capability.

Quality Attributes Approach

Quality Attributes Approach

  • Functionality: Refers to complete set of important functions that are provided by the software.
  • Reliability: This refers to the capability of software to perform under certain conditions for a defined duration. This also defines the ability of the system to withstand component failure.
  • Usability: Refers to the ease of use of a function.
  • Efficiency: Generally depends on good architecture and coding practices followed while developing software.
  • Maintainability: Also known as supportability. It is greatly dependant on code readability and complexity and refers to the ability to identify and fix a fault in a software.
  • Portability: Ability of the system to adopt to changes in its environment.