Digital marketing, by definition, is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Then, a Digital marketer will be in charge of driving the brand awareness and lead generation of the company through all these digital channels.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic.

Here’s a brief outline of what a digital marketer does to promote a company’s product or service.


Lead Generation

The term lead generation is one that you frequently hear if you’re in the online sales and marketing world. Lead generation is where the sales process begins. It’s where companies attract leads with the intention of nurturing them into becoming paying customers.

So, the most important concern of a digital marketer will be in generating client leads and different techniques of lead generation. Some of them include:

  • Pay Per Click Campaigns (PPC)
  • Content Marketing
  • Landing Page Optimization
  • SEO Campaigns
  • Social Media Campaigns



A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Digital marketers dedicate a large part of their time understanding how potential clients search for the things they need. Here are some techniques on how it is done:

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.


Social Networking

A digital marketer play a critical role in enhancing the online presence and brand awareness of any company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

A digital marketer should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.


Technical Knowledge

On top of generating leads, digital marketers need to stay on top of their technical game also.

Did you know if your website doesn’t load in three seconds Google imposes an SEO penalty? There are all kinds of obscure allowances digital marketers must continually keep abreast of.

Also, a digital marketer should be familiar with basic technical terminology to understand how users interact with content.

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. So every Digital marketing Company requires a special kind of person as it require skills, knowledge, and experience of a variety of different professionals.


Crescent Technologies provides SEO services, Digital Marketing services, and Website Design Services, logo and brochure design services.






Social Media Optimization (SMO) refers to the techniques and tactics used to build brand awareness on social media platforms, by posting interesting updates and useful content that people are compelled to share and engage with.

SMO is the next step in social media marketing that enables you to spread the reach of your business and escalate opportunities for people to link to your main business page.

Here are some Social Media Optimization Techniques you can use to boost your social marketing activities:


Integrate Social into Your Website

To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following simple steps:

  • Incorporate social sharing tools into your website.
  • Include direct web links to your social media channels from your website and also from your social media profile back to your website.
  • Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links.


Use Keywords in Your Posts

If you want to maximize exposure of your social media profiles, keywords play a very strong role. Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.

Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.


Focus On Content

In Social media, it is important to add fresh content regularly. So create content that is relevant, interesting and useful to your audience. You should post your content as well as business updates, at least 2-3 times every day, on each social network. Also, find the optimal time to post updates so that they drive maximum engagement.

Create a schedule of posting regularly, but don’t let quantity outweigh the quality of your posts.


Grow your follower base

The total number of followers and connections your social media profiles contains have a great influence on your website rankings. You need to grow your following in an organic way. Even though it is a slow process, it will be effective in the long run.

Networking starts by reaching out to others and initiating the relationship. So it is important to participate in conversations,  follow customer base, and to share helpful content from both your website and other relevant sites.


Be Consistent

One of the best ways to grow your following and increase engagement on social media is to be there consistently.

If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.

Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share.

Make sure that you aren’t posting too much of a certain type of content and not enough of another.


Track Your Efforts & Always Improve

Without continuously analyzing your efforts, you’ll never know how one campaign did over another.

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.



FUNCTIONAL TESTINGis a kind of black box testing where test cases are prepared to keep the specifications in mind. This form of testing is done to check if the system is in compliance with the client’s requirements. Basically, in case of functional testing the following checks are important:

  • The tester needs to be very clear about the functionality that the application is supposed to perform.
  • In order to test the application, it is very important to have the right set of data.
  • The output of the application for the test data provided should be checked as per the functional specification defined.
  • The test cases must cover all possible test scenarios.
  • The actual result for a given input should be recorded and checked against the expected output.

Types of functional testing include:

  1. Unit Testing
  2. Integration Testing
  3. System Testing
  4. Acceptance Testing
  5. Integration Testing
  6. Non-Functional Testing

A type of testing done against the non functional requirements is the non Functional Testing. Most of the criteria are not considered in functional testing. It is used to check the readiness of a system. Non-functional requirements tend to be those that reflect the quality of the product. After the completion of Functional Testing, non functional testing can be started. The non functional tests can be effective by using testing tools. Non functional testing has a great influence on customer and user satisfaction with the product. The types of non-functional testing are as follows:

Performance Testing

  1. Security Testing
  2. Usability Testing
  3. Portability Testing
  4. Portability Testing

How the change of environment changes the performance of the software is tested using portability testing. How the software works on different operating systems or if it is a web-based application, it would be checked for performance on different web browsers etc are tested. If the customer intends to use the software application for more than one platform, this form of testing is important. This form of testing is a subset of system testing.

Usability Testing

Usability testing is a process in which the testers test the product to check how easy it would be for the user to use the user interface or in other words the software is tested for its user-friendliness. It is a form of black box testing. Usability testing assures the end user that the software is of good quality and easy to use. This type of testing very essential in order to satisfy the customers and it needs to be planned well. If planned properly, this activity can be highly beneficial and economical.

Performance Testing

Subjects such as network delay, data rendering, database transaction processing, load balancing between servers are generally uncovered during performance testing. In other words, rather than finding defects in the actual software, performance testing focuses on testing performance issues. It is important to have stability, scalability and speed which means good response time and data rendering. So it’s important to conduct performance testing in any software.

Regression Testing

Once a defect is detected in the system it is immediately sent for fixing. However, once the defect is fixed it is important to carry out intense testing in order to check that changes made in the code have not affected any other area of the system. Regression testing is carried out to ensure that bug fixing has not caused any functionality or business logic violation. Regression testing helps in minimizing gaps in the testing process. It ensures that the application has no defects before it is sent for next testing phase.

Crescent Technologies is one of the unique and client-centric software company in Cochin, Kerala. Our strength is in Digital Marketing, Application Development, Web Designing, Logo and Brochure Designing which blends creativity and innovation.



Web design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design.

Web design uses many of the same key visual elements as all types of design.Here are 10 qualities that a great website will need.

Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.

Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

Fonts:  The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.

Content: This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.

Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

Visual Design: People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.

Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.

Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

We are professional service provider of SEO and Social Media Marketing. We make your website SEO friendly. If you’re ready for a new website and a proven method to spread your message through digital marketing, we’re ready to roll. Please explore our services and let us know how we could help you. The services that we provide in Crescent Technologies, include Digital marketing, Software testing, Logo and Brochure designing, Web designing and Application development.

7 Fundamentals of Digital Marketing.

7 Fundamentals of Digital Marketing.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

The Seven Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business. This helps you to cut a path through a sometimes huge number of new skills and techniques involved in effective digital marketing

A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house. With tools like WordPress available companies can manage the most sophisticated website with low levels of technical skills related to those required to use Microsoft Word.  This allows any business to publish content on the web with great ease and without the need for external costs and delays.

Regular and Fresh Content

The 2nd fundamental is the need for regular and fresh content.  As we move more and more into a world where our prospective customers have the power to seek us out on the web, we need to leave content for them to find that will lead them to want to know more about our business.  Many businesses are not used to creating content on a continuous basis and we have found the most effective way for a business to generate good quality content is to introduce sometimes simple changes to core processes in the business that result in generating new content.  The content will need to be developed to connect with potential customers who are at different stages of the buying process.  The first fundamental is often not seen as important until a 2nd fundamental is understood and accepted.

Building a Steady Stream of Visitors

The 3rd fundamental is building a steady stream of visitors to view the content wherever you have deployed it.  For example, you may have shot a number of videos that are deployed on YouTube, your strategy being to encourage people who have watched these videos to click through to your website.  You may have developed a series of articles which you add to your website or blog and optimised for specific keywords that you have decided to target.  It is easy to see why this 3rd fundamental is dependent upon the 2nd fundamental being started.

Marketing Automation

The 4th fundamental is to attempt to engage with people who express an interest in what you have to sell by capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.  This is best managed in some form of marketing automation system that can automate some of the follow-up required to improve conversion effectively.

Developing a Social Face to The Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn. It could also be achieved by posting videos on YouTube or writing blog posts which draw the attention of a crowd because of the value of what you write to the readers.    The purpose of this fundamental is to encourage people you develop relationships through these channels into some form of marketing process that increases the chance of them doing business with you.

Implementing Monitoring and Tracking Systems

The 6th major is to get a handle on, realize and use structures that will help you screen and track most of the participations, your customer base have with you and your association. This will in all probability start off with mechanical assemblies, for example, Google Analytics being used as a piece of conjunction with your advancing automation structures.

Well Optimised Conversion Processes

The seventh and last fundamental is in a couple courses about redesigning the strategies in your business to intensify change. The method of managing your relationship with a first time visitor through to them transforming into a customer will routinely require a few genuine vitality and experience different stages.


AGILE LIFE CYCLE website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Every project must be handled in a different manner. It is not wise to stick to just one method of software development. The requirements of a project vary from client to client. Every projects are divided into small time frames in software engineering life cycle, with each time frame focusing on delivery of certain sections for release. The process combines iterative and incremental approach that helps in fast development of the project. Each project is broken into incremental builds and then every build undergoes iterations that can last for 2-3 weeks. Every iteration cross functional teams work together on various aspects of the project right from requirement analysis to acceptance testing. At the end of each iteration the outcome is shown to the customer.

Agile Life Cycle

Overview on Agile Software Engineering Life Cycle

Agile software engineering life cycle it is adaptive in nature as compared to others that are predictive. It is different from other software development. Predictive planning requires in depth planning which consumes lot of time and effort and even a small change in the requirement after the development has started affects the development process. It does not require detailed planning, development begins keeping the features and characteristics of the software in mind. The team changes the course of development dynamically whenever a change in requirement is requested. This approach focuses more on customer interaction and less on documentation so that the development team is sure that it is on the right path.

Continuous Software Integration and Testing

The developers work on individual pieces of code for several days. Once the individual units are completed they move on to integration of units. It is the traditional way of software development. Since in every iteration this methodology believes in making the project focus on development of high quality code, continuous integration should be followed. The concept of continuous integration requires a lot of discipline and theories may vary from company to company. Some companies believe that at the end of the day a developer must ensure that nothing is left unintegrated. The developer needs to plan all his tasks properly in such a scenario. Although, this may seem like a difficult task, the biggest benefit of this approach is that the customer can walk in anytime and see how the product is being developed and can give his feedback on what is presented to him.

Testing and Role of Testing

A tester is not utilized to his complete potential in traditional way of software development . The testers started working only after the functional requirement has been developed completely. The tester is a very important member of the team in an agile environment and he is involved in every phase of every iteration, be it planning or requirement analysis. In Agile methodology, testing is as important as development. The product is subjected to continuous testing. By the end of the project the number of defects in the system are very less in number because a majority of them have been uncovered in initial phases of software development since the tester is working continuously in agile methodology

Crescent Technologies provides Software TestingSEODigital Marketing and Website Design Services.




What is Email Marketing? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Basically the use of email is to promote products and services. Email marketing is the act of sending a commercial message, typically to a group of people, using email.  It is the use of email to develop relationships with potential customers and clients. It is a part of internet marketing, which encloses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Types of Emails

Email marketing can be carried out through different types of emails:

Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications primary purpose must be to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns.

Direct emails

Direct email involves sending an email solely to communicate a promotional message. Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. Safe mail marketing is also used.

Mobile email marketing

Email marketing develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to advertise to more users and to make them view advertising for longer. However, the rate of delivery is still relatively low due to better filtering-out of advertising and users having multiple email accounts for different purposes. Because emails are generated according to the tracked behavior of consumers, it is possible to send advertising which is based on the recipient’s behavior. Because of this, modern email marketing is perceived more often as a pull strategy rather than a push strategy.


The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and services compared to many other types of marketing. It’s also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.

Crescent Technologies provides Software Testing, SEO, Digital Marketing and Website Design Services.

The role of print marketing in a digital world website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

While the Digital Age has extremely changed the way that we communicate, whether it is through text, social media, or even email, it has yet to reduce the role that print marketing plays in the overall marketing strategy. Digital marketing has become the modern way of communicating and delivering information. Digital has clear advantages over print, including speed, cost and accessibility. The problem is, it doesn’t extract the same feelings from your audience that print does.

Just imagine receiving a college diploma or even a written birthday card. Would it be as meaningful to you if you received it via email? Studies have shown that print is still a strong influence on consumers. With careful targeting and limited abuse the potential ROI is a great reason to start using print again.

The Rise of Digital

Technological advancements have inhibited the growth of many products throughout history. Digital choice in each industry has forced companies to change their entire playbook. Marketing is an industry that has seen changes due to digital as well. Digital methods of marketing have almost completely eclipsed that of print marketing. . Several marketing services have seen sharp decline since digital. Catalogs, print news, paper surveys and print promotions now all have digital alternatives. News outlets have all come up with web and mobile counterparts to their publications. The digital publications are necessary to keep up with the evolution of industry standards. All for good reason, since digital provides many benefits that print will never be able to. Several studies have observed the differences between print and digital to measure their effectiveness.

The Power of Print

Print is personal. Although digital is here to stay, there are still advantages to print marketing. The most powerful aspect of print marketing is its tangibility. Print marketing is important for brand recognition and customer loyalty. It is important that your print material be of high quality. The material must also speak to your client’s needs, desires and lifestyle.

Using Print to Compliment Digital

Why should you have to choose? Rather than all-digital or all-print, a company should consider an integrated marketing approach that leverages the unique benefits of print with the convenience and accessibility of digital. In the contemporary marketing industry one simply cannot exclude digital tactics in any campaign. The digital landscape is far too valuable. What is possible is an implementation of print based on the findings of the studies above. Since print is more memorable and leads to better brand recall, a combination of the two can help give your prospects what they need to make a purchasing decision.

Here are a few examples of the combination of print and digital campaigns:

 Customized splash pages. Print has a reputation for being difficult when it comes to measuring results. One way around this is to include links (that could be in the form of QR codes) to send people to a specific page on your website. This page on your website will allow you to track specific data about your campaign and then track their behavior on your site (pages visited, how long spent on pages, etc.).

 Use social media to launch direct mail campaigns.

Social media accounts have handy features that let you know a lot about who visits your sites. These analytics pages can be used to create a very specific target audience that you can use to launch a direct mail campaign. Based on the research above, coming up with print material that meet the consumer’s needs and strikes emotion with the audience can be much more effective at creating leads than a paid social media post.

 Retain you Customers.

Considering the emotional aspect of Print material, sending out a card or a customized letter to thank your customers can leave a lasting impression in their minds. Even if someone sees it who is not yet a customer, they may be moved themselves by the action and it gives your company a good reputation. Marketing is an industry that is always evolving and although some practices that were popular may be replaced by what used to be new and unfamiliar, you shouldn’t discount what is in the past. That past practice may be the new edge your company needs, especially with all the clutter of the digital world. No matter of choosing what form of marketing to advertise your brand, print or digital, the most important thing is making sure that keep brand and message steady across all platforms so that it will help to create brand recognition and will allow to communicate clearly with target customers using both print and digital forms.

Crescent Technologies provides Software Testing, SEO, Digital Marketing and Website Design Services.

What is Software Testing Life Cycle (STLC)? website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

Just like developers follow the Software Development Life Cycle (SDLC) likewise testers also follow the Software Testing Life Cycle which is called as STLC. It is the sequence of activities carried out by the testing team from the beginning of the project till the end of the project.

It takes a sequence of steps that are carried out in order to validate the software. In STLC process, each activity is carried out in a planned and systematic way.

Below are the phases of STLC:

  1. Requirement analysis
  2. Test Planning
  3. Test case development
  4. Environment Setup
  5. Test Execution
  6. Test Cycle Closure

Diagram – Different stages in Software Test Life Cycle

What is Entry and Exit Criteria?

Entry Criteria: Entry Criteria gives the prerequisite items that must be completed before testing can begin.

Exit Criteria: Exit Criteria defines the items that must be completed before testing can be concluded

You have Entry and Exit Criteria for all levels in the Software Testing Life Cycle (STLC)

Requirement Analysis

This is the very first phase of Software testing Life cycle (STLC). During this phase of STLC, analyze and study the requirements.  In case of any confusion the QA team may setup a meeting with the clients and the stakeholders (Technical Leads, Business Analyst, System Architects and Client etc.) in order to clarify their doubts. This phase helps to identify the scope of the testing.

Once the QA team is clear with the requirements they will document the acceptance Criteria and get it approved by the Customers.

Activities to be done in Requirement analysis phase are given below:

  • Analyzing the System Requirement specifications from the testing point of view
  • Preparation of RTM that is Requirement Traceability Matrix
  • Identifying the testing techniques and testing types
  • Prioritizing the feature which need focused testing
  • Analyzing the Automation feasibility
  • Identifying the details about the testing environment where actual testing will be done

Deliverables (Outcome) of Requirement analysis phase are:

  • Requirement Traceability Matrix (RTM)
  • Automation feasibility report

Test Planning

This phase is also called Test Strategy phase. Typically, in this stage, a Senior QA manager will determine effort and cost estimates for the project and would prepare and finalize the Test Plan.


  • Preparation of test plan/strategy document for various types of testing
  • Test tool selection
  • Test effort estimation
  • Training requirement
  • Resource planning and determining roles and responsibilities.


  • Test plan /strategy document.
  • Effort estimation document.

Test Case Development

This phase involves creation, verification and rework of test cases & test scripts. Test data, is identified/created and is reviewed and then reworked as well. Activities

  • Create test cases, automation scripts (if applicable)
  • Review and baseline test cases and scripts
  • Create test data (If Test Environment is available)


  • Test cases/scripts
  • Test data

Test Environment setup

This phase includes the setup or installation process of software and hardware which is required for testing the application. In this phase the integration of the third party application is also carried out if required in the project.

After setting up the required software and hardware the installation of build is tested. Once the installation of build is successful and complete then the Test Data is generated.

After the creation of Test data the Smoke testing is executed on the build in order to check whether the basic functionalities are working fine or not. This phase can be done in parallel with the Test Case Development phase.

Activities to be done in Test Environment Setup phase are given below:

  • As per the Requirement and Architecture document the list of required software and hardware is prepared
  • Setting up of test environment
  • Creation of test data
  • Installation of build and execution of Smoke testing on it

Deliverables (Outcome) of Test Environment Setup phase are:

  • Test Environment setup is ready
  • Test Data is created
  • Results of Smoke testing

Test Execution

During this phase the testers will carry out the testing based on the test plans and the test cases prepared. Bugs will be reported back to the development team for correction and retesting will be performed.


  • Execute tests as per plan
  • Document test results, and log defects for failed cases
  • Map defects to test cases in RTM
  • Retest the Defect fixes
  • Track the defects to closure


  • Completed RTM with execution status
  • Test cases updated with results
  • Defect reports

Test Cycle Closure

Testing team will meet, discuss and analyze testing artifacts to identify strategies that have to be implemented in future, taking lessons from the current test cycle. The idea is to remove the process bottlenecks for future test cycles and share best practices for any similar projects in future. Activities

Activities to be done in Test Cycle Closure phase are given below:

  • To evaluate the test completion on the basis of Test Coverage and Software Quality
  • Documentation of the learning from the project
  • Analyzing the test results to find out the distribution of severe defects
  • Test Closure Report preparation

Deliverables (Outcome) of Test Cycle Closure phase are:

  • Report of Test Closure

In general, the software testing life Cycle involves planning, preparing, conducting, and reporting of tests. Some of the phases in the STLC are dependent on others; some can happen alongside each other. By understanding each phase in the STLC you can ensure your testing process is efficient and effective.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services

Why Choose Digital Marketing Over Traditional Marketing website design services cochin kerala india, SEO services cochin kerala india, Digital marketing services cochin kerala india

digital marketing, seo services

Digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new marketing. It is only obvious that the era of the internet will have its influence in every area of life. An indispensable part of any business which one cannot ignore is marketing. Many small businesses struggle with deciding which kind of marketing to do. It’s because their budget will only stretch to either digital marketing or traditional marketing, not both. Here are some benefits of Digital Marketing vs. Traditional Marketing:

Well, thanks to globalization and widespread of internet, social media and digital marketing are now becoming well integrated aspects of doing business.

Consumers are becoming well- aware and businesses have no option, but to adapt to the newer ways from the marketing and communication era to avoid losing out.

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop ups.
  • Blogs
  • Click bait links for viral content.

  The Benefits of Digital Marketing

Leveled field for competing: Solid digital marketing strategy allows any business to compete with any competitor on similar lines regardless of the size. A website with good repute, which allows its customers to a smooth customer journey, is exceptional. Generally a small retailer can use the very same tools and techniques as a big company to play out in the same market.

Lower cost: High advertising costs for advertising channels such as Yellow Pages, television, radio and magazine can be replaced for more effective and marginal costs by using digital marketing by establishing successful online marketing strategies.

 Easy analytics: You can see in real time what is or is not working for your business online and can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics. It helps to track the traffic coming to the website, almost simultaneously, measuring important facets such as the conversions, demographics of the audience, their locations, peak trading times and much more.

Real time results: You don’t have to wait weeks to raise your business.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, bounce rates and much more at the touch of a button.

Strategy Refinement:   Digital marketing enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously. While gathering and analyzing chunks of consumer data, strategies can be upgraded accordingly.

Brand Development: By maintaining website with quality worthy content targeting the needs and adding value to your target audience can be easier. It provides significant brand value and lead generation opportunities.

Greater exposure: Digital marketing opens up doors to an international platform for businesses because even a single marketing campaign can be viewed worldwide, the cost to do this using traditional methods would be considerable also once you have optimised the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.

 ViralDigital marketing helps businesses to instantaneously publicize online within a matter of few minutes .Usage of social media share buttons on website, email and social media channels may be the most effective for sharing breaking news and enabling your messages to be communicated on a larger scale and quicker.

Non Intrusive Communication : Digital marketing is a non – intrusive way of communicating commercial or fundraising messages to an audience, usually potential customers while giving them an option of opting out of the regular email alerts as per relevance, opposing the traditional marketing gimmicks such as calls and messages at inconvenient times Non-intrusive.

Greater engagement with Stakeholders: Digital marketing would aid clients and followers in viewing your website, looking at other available products and services, buying them, rating them as well as providing feedback which is visible to your market. A good website is the equivalent to an online visiting card, space for good publicity to enhance the hope of your business.

Crescent Technologies provides Software Testing, SEO, Digital Marketing  and Website Design Services