The world has rapidly shifted from favoring websites and online experiences on desktop devices to largely preferring mobile engagements. With increasing usability nowadays, most of the internet traffic comes from mobile devices now.

Mobile Optimization is the process that makes your website user-friendly to those who are looking at it on a mobile device. It addresses your site design, structure and page speed to make sure that it responds appropriately to any mobile device.

Here are some of the reasons why you must have a mobile optimized website:


  1. Most people use mobile than desktop

Nowadays people are addicted to their smartphones, without which making a single move is almost impossible. It is one of the popular media to access the INTERNET that has to knock down the importance of laptops and computers that were dominant earlier.

Now, more and more people are using mobile phones, smartphones, & tablets and you want to make sure that they can access your business through their mobile devices.


  1. Improved User Experience

Everyone wants to get everything using mobile phones and nobody wants to browse the desktop website using a mobile phone because it became more complex to browse it.

Research suggests that mobile-optimized websites can significantly improve user experience and satisfaction, which can make a positive impression on prospective customers.


  1. Faster load time

One of the main reasons why people leave the website sooner is due to its long loading time.  Mobile optimized sites load faster and if a site loads fast, chances are better that users will remain on your website as they will experience something positive


  1. Improved SEO Performance

Search engines are very clever these days. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.


  1. Web traffic from Mobile

Around 40% of the traffic to most websites is now from mobile phones. That means that almost half of your users need a mobile-friendly website to engage with your business.

If your website is not optimized for mobile browsing, then you are likely turning off most of the people who would ever visit your website.

So, it is essential that your website has a mobile-friendly design, simply because you don’t want to alienate the millions of people who browse the web on their smartphones, tablets, and other mobile devices. Making your site more responsive for mobile users will help you grow it in a very big way.


Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo & brochure design services.

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