Social Media Optimization (SMO) refers to the techniques and tactics used to build brand awareness on social media platforms, by posting interesting updates and useful content that people are compelled to share and engage with.
SMO is the next step in social media marketing that enables you to spread the reach of your business and escalate opportunities for people to link to your main business page.
Here are some Social Media Optimization Techniques you can use to boost your social marketing activities:
Integrate Social into Your Website
To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following simple steps:
- Incorporate social sharing tools into your website.
- Include direct web links to your social media channels from your website and also from your social media profile back to your website.
- Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links.
Use Keywords in Your Posts
If you want to maximize exposure of your social media profiles, keywords play a very strong role. Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.
Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.
Focus On Content
In Social media, it is important to add fresh content regularly. So create content that is relevant, interesting and useful to your audience. You should post your content as well as business updates, at least 2-3 times every day, on each social network. Also, find the optimal time to post updates so that they drive maximum engagement.
Create a schedule of posting regularly, but don’t let quantity outweigh the quality of your posts.
Grow your follower base
The total number of followers and connections your social media profiles contains have a great influence on your website rankings. You need to grow your following in an organic way. Even though it is a slow process, it will be effective in the long run.
Networking starts by reaching out to others and initiating the relationship. So it is important to participate in conversations, follow customer base, and to share helpful content from both your website and other relevant sites.
One of the best ways to grow your following and increase engagement on social media is to be there consistently.
If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.
Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share.
Make sure that you aren’t posting too much of a certain type of content and not enough of another.
Track Your Efforts & Always Improve
Without continuously analyzing your efforts, you’ll never know how one campaign did over another.
Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.